Zilo Appoints Optiblack as Strategic Analytics Partner to Power Next-Generation Data Stack and Transform Premium Retail Experience

Zilo has officially announced its selection of Optiblack as the strategic analytics partner to architect and build its advanced data stack, reinforcing both companies' dedication to data-driven transformation and scalable innovation. This partnership leverages Optiblack’s proven expertise in designing modern analytics frameworks for high-growth organizations, and paves the way for a future-ready data infrastructure that will unlock actionable insights for Zilo’s leadership team.​

Zilo: Shaping Premium Fashion Retail

Founded in 2025, Zilo has emerged as a trailblazer in the premium fashion retail sector, seamlessly blending the convenience of online commerce with the experiential delight of offline engagement. Headquartered in Mumbai, Zilo has rapidly gained recognition for re-imagining shopping by simplifying customers’ decisions on what to wear, when to get it, and where to try products—all while prioritizing speed, flexibility, and customer-centricity. Built on a foundation of entrepreneurial thinking and customer obsession, Zilo is committed to merging value, experience, and digital convenience for next-generation consumers.​

Optiblack: Driving Product Analytics and Digital Transformation

Optiblack, founded in 2022, is a digital product growth and analytics firm specializing in SaaS, eCommerce, fintech, and hospitality data stacks. With deep domain expertise in data infrastructure and AI solutions, Optiblack transforms complex business decisions into measurable outcomes by architecting robust, scalable analytics systems. Their consulting process involves rapid discovery, custom team onboarding, and continuous performance tracking, all geared towards delivering tangible impact—over $300M to date across client projects. Recognized as Mixpanel’s Rookie Partner of the Year for APAC in 2023, Optiblack’s track record in digital transformation and data migration projects further strengthens its credentials as Zilo’s analytics partner.​

Partnership Objectives and Impact

The Zilo-Optiblack partnership is anchored in the shared vision of driving seamless decision intelligence and personalized experiences for Zilo’s customers. Optiblack’s role will be to:​

• Design and deploy the end-to-end data stack, optimizing every stage from ingestion to real-time visualization.​

• Implement machine learning-based analytics pipelines that will empower Zilo to forecast trends, fine-tune inventory, and personalize customer journeys.​

• Collaborate with Zilo’s product and engineering teams to ensure maximum agility, transparency, and business alignment in every analytics initiative.​

This collaboration aims to set new benchmarks in data governance, operational efficiency, and customer engagement within the premium retail sector.​

Leadership Quotes

Prashanth SP, Business Head and Director at Zilo, commented, “Partnering with Optiblack is a pivotal step in our journey to transform how fashion retail aligns digital convenience with customer delight. Their analytics expertise will accelerate our vision for personalized shopping experiences.”

Vishal Rewari, Founder of Optiblack, added, “We’re excited to empower Zilo with data-driven insight and real-time decision systems. Together, we focus on sustainable value creation and innovative transformation for ambitious retail brands.”

About Zilo

Zilo is building the future of premium fashion retail, blending seamless online and offline shopping experiences for India’s next-generation consumers.​

About Optiblack

Optiblack is a digital transformation and analytics firm specializing in building data-driven decision systems and product analytics stacks for SaaS and retail innovators worldwide.