Burfy has selected Optiblack as its analytics partner to design and implement a modern data stack that will power faster, smarter decision making across product, growth, and revenue teams. The partnership will help Burfy turn its rich user interaction data into actionable insights that support scaling localized content creation for millions of small businesses and creators across India.
Burfy’s Vision for Localised Creation
Burfy is a mobile-first, localized design platform built for Indian creators and small businesses to design marketing content, posters, and social media creatives in multiple regional languages with AI-driven templates and visuals. Rooted in India’s cultural fabric, Burfy combines regional fonts, smart features, and language-first workflows to make visual storytelling accessible for the “next billion” users who prefer creating in their own language.
As Burfy’s adoption grows across categories like food, fashion, local retail, and services, its leadership is investing in a robust analytics foundation to understand creator behaviour, template performance, and cohort retention at scale. The collaboration with Optiblack is aimed at building this foundation so decisions on product, pricing, and go-to-market are driven by data rather than intuition.
Optiblack’s Role in Building the Data Stack
Optiblack is a data and AI consulting partner that helps SaaS, fintech, and digital-first companies implement modern data stacks, analytics infrastructure, and decision intelligence systems that directly link to revenue outcomes. The firm specializes in setting up analytics, building data pipelines, integrating third-party tools, and delivering dashboards that product and growth teams can use without heavy engineering dependency.
For Burfy, Optiblack will set up end-to-end tracking across the app, unify user, subscription, and engagement data, and create a single source of truth for core metrics such as activation, design creation frequency, template usage, language adoption, and premium conversion. The engagement will include scalable data pipelines, event instrumentation, BI models, and role-based dashboards for founders, product managers, and marketing leaders to monitor growth and identify revenue opportunities.
Enabling Optimal Decision Making
With a robust data stack in place, Burfy will be able to identify high-performing user segments, top-converting templates, and markets where localized content drives outsized engagement. This will enable data-backed experiments around pricing, campaigns, and feature launches, improving the ROI of marketing spends and increasing lifetime value for both free and premium users.
The partnership will also help Burfy reduce reliance on ad hoc reports by giving teams always-on visibility into funnel drop-offs, retention curves, and cohort health across languages and regions. Over time, Burfy and Optiblack aim to build a repeatable decision intelligence layer on top of the data stack, powering AI-led recommendations for templates, campaigns, and user journeys tailored to India’s diverse creator base.
About Burfy and Optiblack
Burfy, built by Epicroots Technologies, is a localized design and content creation app that empowers Indian creators and small businesses to design marketing content in their own language using regional fonts, AI visuals, and ready-to-use templates. Available on leading app stores, Burfy focuses on making professional-quality visual storytelling simple, culturally relevant, and affordable for users across India.
Optiblack is an analytics and decision intelligence partner for growth-stage SaaS, fintech, and digital brands, helping them move from fragmented data to unified, revenue-focused decision systems. Through its data accelerator and modern data stack offerings, Optiblack designs, implements, and operates analytics infrastructure so companies can scale faster with trustworthy data at the core of every decision.