--- title: Insights | News description: News | Discover insights on building effective SaaS solutions, optimizing product analytics, and enhancing campaign management through real-world case studies. --- OPTIBLACK - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) / Insights # Insights Field notes from 100+ engagements — frameworks, teardown-style breakdowns, and what actually moved the metric. [All posts](https://optiblack.com/insights) [Information](https://optiblack.com/insights/tag/information) [Case Studies](https://optiblack.com/insights/tag/case-studies) [News](https://optiblack.com/insights/tag/news) [Resources](https://optiblack.com/insights/tag/resources) [mixpanel](https://optiblack.com/insights/tag/mixpanel) [product](https://optiblack.com/insights/tag/product) [team knowledge](https://optiblack.com/insights/tag/team-knowledge) [use-cases](https://optiblack.com/insights/tag/use-cases) ## [![Action Tour Guide Selects Optiblack as Analytics Partner to Build Customer Intelligence for the GuideAlong App](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(25)-2.png) News Action Tour Guide Selects Optiblack as Analytics Partner to Build Customer Intelligence for the GuideAlong App The partnership will bring traveler data from GPS audio tours into one place to improve personalization, conversion and repeat bookings Nov 2, 2026, 6:15:20 PM · 3 min read](https://optiblack.com/insights/action-tour-guide-selects-optiblack-as-analytics-partner-to-build-customer-intelligence-for-the-guidealong-app) [![CleverTap and Optiblack Announce Strategic Partnership to Turn Customer Data into Revenue for Brands Across APAC](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(2)-Oct-24-2026-05-53-38-9964-AM.png) News CleverTap and Optiblack Announce Strategic Partnership to Turn Customer Data into Revenue for Brands Across APAC Oct 24, 2026, 11:23:56 AM](https://optiblack.com/insights/clevertap-and-optiblack-announce-strategic-partnership-to-turn-customer-data-into-revenue-for-brands-across-apac) [![NJM Design Selects Optiblack as Technology and AI Partner to Drive Its AI Initiatives](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(1)-Oct-02-2026-04-15-50-9304-AM.png) News NJM Design Selects Optiblack as Technology and AI Partner to Drive Its AI Initiatives Oct 2, 2026, 9:46:21 AM](https://optiblack.com/insights/njm-design-selects-optiblack-as-technology-and-ai-partner-to-drive-its-ai-initiatives) [![RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(11)-3.png) News RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors Jul 26, 2026, 5:54:01 PM](https://optiblack.com/insights/realbooks-selects-optiblack-as-strategic-analytics-partner-to-build-modern-data-stack-for-real-estate-investors) [![KEYS Music Selects Optiblack as Strategic Technology Partner to Transform Digital Infrastructure and Organizational Identity](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(10)-4.png) News KEYS Music Selects Optiblack as Strategic Technology Partner to Transform Digital Infrastructure and Organizational Identity Jul 26, 2026, 5:01:13 PM](https://optiblack.com/insights/keys-music-selects-optiblack-as-strategic-technology-partner-to-transform-digital-infrastructure-and-organizational-identity) [![Reeba Selects Optiblack as Technology Partner to Launch Zeroh Online](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(9)-3.png) News Reeba Selects Optiblack as Technology Partner to Launch Zeroh Online Jun 22, 2026, 12:23:39 PM](https://optiblack.com/insights/reeba-selects-optiblack-as-technology-partner-to-launch-zeroh-online) [![Esme Consumer Selects Optiblack as Strategic AI Partner to Drive Enterprise-Wide AI Transformation](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(8)-3.png) News Esme Consumer Selects Optiblack as Strategic AI Partner to Drive Enterprise-Wide AI Transformation Jun 13, 2026, 1:35:32 PM](https://optiblack.com/insights/esme-consumer-selects-optiblack-as-strategic-ai-partner-to-drive-enterprise-wide-ai-transformation) [![Contractor Foreman Selects Optiblack as Analytics Partner to Drive Product Growth and Customer Success](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(3)-4.png) News Contractor Foreman Selects Optiblack as Analytics Partner to Drive Product Growth and Customer Success Jun 5, 2026, 9:50:46 AM](https://optiblack.com/insights/contractor-foreman-selects-optiblack-as-analytics-partner-to-drive-product-growth-and-customer-success) [![EssentiallySports Selects Optiblack as Strategic Analytics Partner to Build a Modern Data Stack](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(2)-4.png) News EssentiallySports Selects Optiblack as Strategic Analytics Partner to Build a Modern Data Stack Jun 3, 2026, 8:39:27 AM](https://optiblack.com/insights/essentiallysports-selects-optiblack-as-strategic-analytics-partner-to-build-a-modern-data-stack) [![Superhuman and Optiblack Partner to Accelerate AI Adoption Across APAC](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics-Jun-02-2026-02-27-36-9600-PM.png) Information Superhuman and Optiblack Partner to Accelerate AI Adoption Across APAC Jun 2, 2026, 7:58:01 PM](https://optiblack.com/insights/superhuman-and-optiblack-partner-to-accelerate-ai-adoption-across-apac) [1](https://optiblack.com/insights/tag/news/page/1) [2](https://optiblack.com/insights/tag/news/page/2) [3](https://optiblack.com/insights/tag/news/page/3) [4](https://optiblack.com/insights/tag/news/page/4) [5](https://optiblack.com/insights/tag/news/page/5) [❯](https://optiblack.com/insights/tag/news/page/2) / 15-minute exploration call ## Turn these insights into revenue. 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