Sleep Reset Partners with Optiblack to Enhance Marketing Automation
Collaboration aims to leverage advanced data analytics and automation to improve user engagement and growth.
San Francisco, CA – March 28, 2025 – Sleep Reset, a leading digital sleep clinic offering personalized, non-pharmaceutical solutions for better sleep, has announced a strategic partnership with Optiblack, a renowned product consulting and digital transformation firm. This collaboration is set to transition Sleep Reset to a more advanced marketing automation system, enhancing user engagement and supporting the company's growth trajectory.
Sleep Reset has been at the forefront of digital health innovation, providing a comprehensive program based on Cognitive Behavioral Therapy for Insomnia (CBT-I). Developed in collaboration with experts from top sleep clinics and universities, the program offers personalized sleep assessments, weekly action plans, and dedicated sleep coaching through a user-friendly mobile application. This approach has empowered thousands to improve their sleep quality without relying on medication.
Optiblack specializes in scaling companies using data and automation, offering services that range from building modern data tech stacks to implementing AI-driven solutions. With a track record of impacting over 70 businesses and managing data for more than 19 million users, Optiblack has established itself as a leader in digital transformation. The firm has been recognized with awards such as the Mixpanel Solution Partner of the Year at the Singapore Summit 2024.
Elevating Marketing Automation
The partnership between Sleep Reset and Optiblack aims to overhaul Sleep Reset's marketing automation infrastructure. By integrating advanced data analytics and automation tools, the collaboration seeks to deliver more personalized and timely interactions with users, thereby enhancing engagement and satisfaction.
Optiblack's Data Accelerator program will be central to this initiative, focusing on:
- Data Integration: Consolidating data from various sources creates a unified platform for more accurate and actionable insights.
- Tool Optimization: Implementing the appropriate set of tools tailored to Sleep Reset's specific needs to streamline marketing efforts.
- Implementation Support: Ensuring seamless integration of the new marketing automation system with existing operations.
This strategic move is expected to result in more effective marketing campaigns, improved user retention, and accelerated growth for Sleep Reset.
Leadership Perspectives
Vishal Rewari, Founding Partner and CEO of Optiblack, also shared his insights:
"We are excited to work with Sleep Reset, a pioneer in digital sleep health. Our expertise in data and automation will empower Sleep Reset to scale effectively and continue making a positive impact on users' lives."
About Sleep Reset
Founded in 2023 and backed by Y Combinator, Sleep Reset is a digital, personalized sleep clinic accessible via a mobile app. The program utilizes clinically proven methods, including CBT-I, to help users improve sleep without medication. Each user is paired with a dedicated sleep coach who personalizes their program, offering a sustainable solution to better sleep.
About Optiblack
Optiblack is a product consulting and digital transformation firm that partners with companies to scale effectively using data and automation. With experience across 70+ businesses and a significant impact exceeding $300 million, Optiblack offers services in data integration, product development, and AI automation. The firm has received accolades for its contributions to digital transformation, including the Mixpanel Solution Partner of the Year award.
Media Contacts
For Optiblack:
Vishal Rewari, Founding Partner and CEO
This partnership marks a significant step forward in Sleep Reset's commitment to enhancing user experiences and outcomes through advanced technological solutions.