Agrim Partners with Optiblack to Build Unified Customer View and Advanced Data Stack
Strategic collaboration aims to enhance data-driven decision-making and optimize supply chain operations in the agri-inputs sector.
Gurugram, India – March 28, 2025 – Agrim, a leading B2B agri-inputs e-commerce marketplace, has announced a strategic partnership with Optiblack, a renowned product consulting and digital transformation firm. This collaboration is set to develop a unified customer view and establish a robust data stack, enhancing Agrim's data analytics capabilities and operational efficiency.
Founded in 2020, Agrim has been instrumental in connecting rural agri-input retailers directly with manufacturers, streamlining the supply chain, and providing value-added services such as distribution, logistics, marketing, and credit solutions. With a vision to empower one million agri-input retailers by 2030, Agrim offers a comprehensive platform featuring over 30,000 products, ensuring efficient pricing and timely delivery to its extensive retailer network.
Optiblack, established in 2022, specializes in transforming data into actionable insights, assisting businesses across various sectors, including SaaS, eCommerce, fintech, and hospitality. With a team of experienced professionals, Optiblack has a proven track record of implementing modern data tech stacks, integrating data from multiple sources, and optimizing tools to drive business growth.
Enhancing Data Capabilities
The partnership between Agrim and Optiblack focuses on developing a unified customer view by consolidating data from various touchpoints. This initiative aims to provide Agrim with a comprehensive understanding of customer behaviors and preferences, enabling more personalized engagement and improved service delivery.
Key components of this collaboration include:
- Data Integration: Merging data from multiple sources to create a centralized repository, facilitating accurate and real-time insights.
- Advanced Analytics: Implementing sophisticated analytical tools to interpret complex data sets, aiding in strategic decision-making.
- Operational Efficiency: Leveraging data insights to optimize supply chain operations, reduce costs, and enhance customer satisfaction.
By harnessing Optiblack's expertise, Agrim aims to strengthen its position in the agri-inputs market, driving growth and delivering greater value to its stakeholders.
Leadership Perspectives
Vishal Rewari, Founder and CEO of Optiblack, also shared his insights:
"We are excited to partner with Agrim, a company that is making significant strides in the agricultural sector. Our goal is to equip Agrim with a robust data infrastructure that supports informed decision-making and drives sustainable growth."
About Agrim
Agrim is a Gurugram-based B2B agri-inputs e-commerce marketplace that connects rural retailers directly with manufacturers. The platform offers a wide range of products, competitive pricing, and value-added services, aiming to empower one million agri-input retailers by 2030.
About Optiblack
Optiblack is a product consulting and digital transformation firm specializing in converting data into actionable insights. Serving industries such as SaaS, eCommerce, fintech, and hospitality, Optiblack offers services in data integration, product development, and AI automation to drive business growth.
Media Contacts
Vishal Rewari,
Founder and CEO
Optiblack
This partnership marks a significant step in Agrim's journey to harness the power of data, enhancing its service offerings and reinforcing its commitment to transforming the agri-inputs supply chain.
Note: This press release contains forward-looking statements subject to risks and uncertainties. Actual results may differ materially from those projected.