Qurio Selects Optiblack as Technology Partner to Enhance Audience Engagement Platform
Athens, Greece, March 5, 2025 – Qurio, an innovative media technology startup specializing in AI-powered audience engagement solutions, is excited to announce its strategic partnership with Optiblack, a renowned product consulting and digital transformation firm. This collaboration aims to elevate Qurio's platform capabilities, offering media organizations enhanced tools to connect with their audiences effectively.
About Qurio
Founded to revolutionize how newsrooms interact with their audiences, Qurio provides AI-driven templates designed to foster deeper engagement. These templates support various question types, including open-ended, multiple-choice, and slider formats, enabling media outlets to efficiently gather email addresses, feedback, audience data, and more. By tailoring questions to specific article topics, Qurio ensures that content resonates more profoundly with readers.
The inception of Qurio traces back to AthensLive's need to engage with its international community, aiming to build relationships and understand their informational interests about Greece. This initiative was conceptualized at the Tow-Knight Center for Entrepreneurial Journalism at the Craig Newmark Graduate School of Journalism at CUNY in May 2018 by Tassos Morfis.
About Optiblack
Established in 2022 by Vishal Rewari, Optiblack is a product consulting and digital transformation firm dedicated to making software businesses successful. Vishal, a digital product growth expert, has collaborated with prominent organizations such as Housing, Deloitte, and McKinsey. Under his leadership, Optiblack has impacted over 25 strategic products, contributing to a cumulative growth exceeding $300 million.
Optiblack specializes in designing, building, and optimizing digital products, including websites, mobile applications, SaaS, and e-commerce solutions. The firm's expertise lies in aligning business needs with customer demands, utilizing insights, creativity, and technology to deliver products that create substantial value.
Objectives of the Partnership
The collaboration between Qurio and Optiblack is driven by a mutual commitment to innovation and excellence in audience engagement. The partnership focuses on several key objectives:
- Platform Enhancement: Leveraging Optiblack's expertise to refine Qurio's platform, ensuring it meets the evolving needs of media organizations.
- Data-Driven Insights: Implementing advanced analytics to provide deeper insights into audience behavior, enabling more personalized and effective engagement strategies.
- Scalability: Ensuring the platform can accommodate a growing user base without compromising performance or user experience.
- User-Centric Design: Enhancing the platform's interface to be more intuitive and user-friendly, facilitating seamless integration into existing workflows.
Leadership Perspectives
Vishal Rewari, Founding Partner and CEO of Optiblack, expressed enthusiasm about the partnership:
"Collaborating with Qurio aligns with our mission to drive digital transformation across industries. We are excited to apply our expertise to enhance Qurio's platform, enabling media organizations to engage more effectively with their audiences."
Anticipated Outcomes
This partnership is expected to yield significant benefits, including:
- Enhanced Engagement Tools: Media organizations will have access to more sophisticated tools for audience interaction, leading to deeper connections and increased loyalty.
- Improved Analytics: Advanced data analytics will provide actionable insights, allowing for more informed editorial and business decisions.
- Seamless Integration: The platform's enhanced design will ensure smooth integration into various content management systems, streamlining operations for media outlets.
About Qurio
Qurio is a media technology startup dedicated to reimagining how newsrooms connect with their audiences. Through AI-powered templates and interactive campaigns, Qurio enables media organizations to collect valuable reader feedback, data, questions, email addresses, and donations, fostering deeper audience connections.
About Optiblack
Optiblack is a product consulting and digital transformation firm specializing in designing, building, and optimizing digital products. With a focus on aligning business needs with customer demands, Optiblack delivers solutions that create substantial value, driving growth and digital transformation for its clients.