Minneapolis, MN – October 24, 2025 – Alltroo, a leading professional fundraising platform connecting sports and entertainment with charitable causes, today announced its strategic partnership with Optiblack, a premier data and AI consulting firm, to lead its comprehensive migration to Customer.io's customer engagement platform.
Founded by professional athletes Kyle Rudolph and Jason Zucker alongside entrepreneurs Joel Kunza and Jon Walburg, Alltroo rallies fans together to support charities through custom giveaways and sweepstakes featuring prizes with prominent figures in sports, music, and entertainment. Since its launch in 2021, Alltroo has raised more than $2 million to support over 50 charitable organizations.
As Alltroo continues to scale its impact and deepen engagement with donors and charity partners, the company recognized the need for a more sophisticated, data-driven approach to customer communication. The migration to Customer.io will enable Alltroo to leverage first-party data to create personalized, automated messaging journeys across email, SMS, push notifications, and in-app channels.
"Our mission is to grow the game of giving by connecting passionate fans with causes that matter," said Brad Spychalski, President of Alltroo. "As we continue expanding our partnerships across sports and entertainment, we need a customer engagement platform that can scale with us while delivering personalized experiences to our community. Customer.io's robust automation and data capabilities, combined with Optiblack's proven expertise, make this the perfect partnership to take our donor engagement to the next level."
Optiblack is a data and AI consulting firm specializing in transforming data into revenue-driving insights, having worked with over 80 businesses to achieve more than $350 million in collective growth. The firm has been recognized as a top-tier Mixpanel implementation partner and has earned multiple awards in the APAC region, demonstrating its excellence in data analytics and platform implementations.
"We're excited to partner with Alltroo on this transformative journey," said Vishal Rewari, Co-founder of Optiblack. "Alltroo's mission of connecting fans with charitable causes through innovative fundraising aligns perfectly with our values of data-driven growth. Our team will ensure a seamless migration to Customer.io, implementing robust data infrastructure, automated workflows, and analytics that will empower Alltroo to personalize every donor interaction and maximize their impact for charitable organizations."
The migration project will encompass several key phases, including data architecture assessment, Customer.io platform implementation, custom workflow development, integration with Alltroo's existing technology stack, and comprehensive team training. Optiblack's proven methodology will ensure minimal disruption to Alltroo's ongoing fundraising campaigns while establishing a foundation for scalable, data-informed donor engagement.
Customer.io is a leading customer engagement platform trusted by over 8,000 brands worldwide, enabling businesses to create personalized journeys across all channels using real-time, first-party data. The platform's intuitive interface, powerful automation engine, and flexible integration capabilities make it ideal for organizations seeking to enhance their marketing operations and strengthen customer relationships.
This partnership represents a significant milestone in Alltroo's growth strategy, positioning the company to deliver more targeted, meaningful communications to donors while providing valuable insights to charity partners about campaign performance and donor behavior.
The migration is expected to commence immediately, with full implementation anticipated in Q4 2025
About Alltroo
Alltroo is a professional fundraising platform that connects the world of sports and entertainment with charity fundraising. Founded by professional athletes Kyle Rudolph and Jason Zucker, along with the co-founders of Athletes for MN Kids, Joel Kunza and Jon Walburg, Alltroo is committed to creating a positive impact by changing fundraising (and the world) for good. Headquartered in Minneapolis, Minnesota, Alltroo partners with Change Starts With Me, a 501(c)(3) nonprofit organization, to distribute proceeds to charitable causes. Learn more at www.alltroo.com.
About Optiblack
Optiblack is a product consulting and digital transformation firm founded by Vishal Rewari to help software businesses achieve sustainable growth. The company has worked with over 80 enterprises including firms like Housing, Deloitte, McKinsey, and numerous SaaS companies, creating impact valued at over $350 million. Headquartered in Wilmington, Delaware, with operations in Ahmedabad, Gujarat, Optiblack specializes in data analytics, product development, and AI-powered growth strategies. Learn more at www.optiblack.com.
Media Contact
Alltroo
211 N 1st St, Suite 325
Minneapolis, MN 55401
www.alltroo.com
Optiblack
2055 Limestone Rd STE 200-C
Wilmington, DE 19808
www.optiblack.com