Auburn, AL – 3 Jul 2025 – Tennibot, the industry-leading robotics company behind the world’s first autonomous tennis ball collector "Rover" and the next-gen smart ball machine "Partner", today announced the onboarding of Optiblack as their strategic analytics and digital transformation partner. This collaboration marks a significant leap forward in Tennibot’s mission to elevate its eCommerce platform for players, clubs, and coaches worldwide.
As Tennibot fast‑tracks its international expansion and scales its product line, it recognizes the urgency of modernizing how users interact with its digital storefront. Optiblack—a product consulting and digital transformation firm specializing in eCommerce, SaaS, and analytics—has been selected to help Tennibot overhaul its data‑driven commerce capabilities, optimize buyer journeys, and generate measurable revenue growth
"From the moment we connected with Optiblack, it was clear that their data‑first approach, deep analytics expertise, and consultative ethos aligned with Tennibot’s ambitions," said Haitham Eletrabi, CEO and Co‑Founder of Tennibot . “We sought a partner that would not merely install dashboards, but embed analytics into our DNA—enabling us to make smarter decisions at every stage of the eCommerce lifecycle.”
Optiblack brings an impressive track record, including delivering $350M+ in growth for 80+ businesses through their Data→Dollar framework. Their proficiency with Mixpanel, Segment, Klaviyo, and GenAI aligns perfectly with Tennibot’s goal of tailoring buying experiences, reducing funnel drop‑off, and increasing subscription and accessory revenue.
Key elements of the partnership include:
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Comprehensive data audit & analytics roadmap: Evaluating Tennibot’s current eCommerce implementation, identifying gaps in tracking and conversion data, and building a prioritized action plan.
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End‑to‑end analytics implementation: Deploying Mixpanel and Segment to capture critical user events—from product views to checkout—and integrating these into unified dashboards for marketing, product, and growth teams.
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Personalization & conversion optimization: Using behavioral insights and AI‑powered experimentation to customize web content, recommend compatible accessories, and optimize checkout flows.
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Ongoing collaboration: Establishing a cadence of data reviews, playbook development, and analytics training to build internal capabilities and sustain momentum.
This partnership is part of Tennibot’s broader strategy to unify smart hardware and smart commerce. With products designed and assembled in Auburn, Alabama, Tennibot has disrupted the sports tech space with its unique, AI‑powered machines. Now, through its collaboration with Optiblack, Tennibot is doubling down on providing seamless customer experiences from court to cart.
"Digital analytics isn’t a one‑time project—it’s an operational mindset," said Vishal Rewari, Founding Partner & CEO of Optiblack . "We’re excited to help Tennibot not only track what's happening, but predict and shape decisions that fuel growth."
As Tennibot’s summer launch approaches, users can expect a newly optimized storefront featuring intelligent product recommendations, in‑site messaging, personalized loyalty offers, and streamlined checkout—all enabled by the insights and systems provided by Optiblack.
About Tennibot
Founded in 2018 by Auburn University engineers Haitham Eletrabi and Lincoln Wang, Tennibot is the premier creator of autonomous tennis and racket‑sport robots. Its flagship products—Rover and Partner—leverage advanced AI and robotics to enhance practice efficiency and player engagement.
About Optiblack
Optiblack is a Wilmington, Delaware–based analytics and digital transformation agency. Since 2022, it has helped over 80 companies drive more than $350M in revenue through its Data→Dollar framework, expert analytics implementations, and Mixpanel partnerships .