SoftwareSuggest with Website UX Improvement and 30% increase in conversions

SoftwareSuggest boosts website UX, sees 30% conversion increase. Learn how improvements led to higher leads and organic traffic growth.

Company

AppitSimple

Product: SoftwareSuggest

SoftwareSuggest is a marketplace that helps businesses find softwares for their work.

Objective

SoftwareSuggest revenue is driven by the number of leads or traffic it is able to generate for the software firms. It is important that site gives the information to the user in appropriate manner.

With around 50k+ pages and 200k+ site visits the product team wanted to use new techniques that they had learned by experiments to be implemented to increase the page design and performance.

 

Solution

We increased the page performance using Google Pagespeed test in purview and ensured that our pages were in green

Made a cleaner UI  for the user to see and make the CTAs visible and clear

 

 

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After

 

 

Page now had flat structures with more interlinking links which made the user stay on website and explore more software

 

 

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After

 

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Introduction of Comparisons to make the user stay on website and give us more leads

 

 

 

 

Impact

The leads increased by 21%, people were spending time on the page and organic traffic leads increased as Google Pagespeed results were improved.

 

 

 

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