The partnership will bring traveler data from GPS audio tours into one place to improve personalization, conversion and repeat bookings
BARRINGTON, R.I., and BENGALURU, India — Sep, 2026 — Action Tour Guide, a provider of GPS-enabled self-guided driving and walking tours, today announced that it has selected Optiblack as its analytics partner. Optiblack is a data and AI-driven growth consultancy, and it will build a customer intelligence foundation for the GuideAlong app.
GuideAlong was formerly called GyPSy Guide. It is a location-based audio tour app that plays stories, local tips and directions automatically as travelers drive. The narration is triggered by GPS, not by a cell signal. Tours work offline and run alongside music and navigation apps. They cover about 100 destinations, including Yellowstone, the Grand Canyon, Yosemite, the Hawaiian islands, Canada, Iceland, Australia and Scotland. Action Tour Guide's own catalog has more than 230 tours across the U.S., Mexico, Europe, Iceland and Asia. The app is rated 4.8 on the App Store and 4.6 on Google Play.
Under the partnership, Optiblack will design and implement a customer intelligence layer for GuideAlong. It will cover the full traveler journey: discovery, tour purchase, listening behavior during the trip and repeat purchases. The work includes:
- a complete tracking plan and product analytics setup
- a single customer data pipeline that connects app, web and marketing data
- behavioral groupings that show which destinations, bundles and trip plans drive engagement and lifetime value
These insights will guide bundle and pricing strategy, lifecycle marketing, and decisions about which new tours to produce next.
"Location-based travel apps create some of the richest behavioral data in consumer tech. Every mile driven and every story played is a signal," said Vishal, Founder and CEO of Optiblack. "Our job is to turn those signals into customer intelligence the GuideAlong team can act on, whether that's knowing which tours win a first-time buyer or which travelers are ready for their next trip. This is Data to Dollars in practice."
The engagement starts immediately. It will follow Optiblack's Data Accelerator™ framework, with early milestones focused on instrumentation, data quality and the first customer insight dashboards.
About Action Tour Guide
Action Tour Guide makes travel more personal, meaningful and accessible. Its GPS-enabled audio tours work offline and let travelers explore at their own pace, for one flat price per vehicle. The company began as a father-and-daughter idea after a disappointing group tour at Machu Picchu. It now offers more than 230 driving and walking tours across North America, Europe and beyond. Learn more at actiontourguide.com and guidealong.com.
About Optiblack
Optiblack is a digital product growth and analytics consultancy founded in 2022 and headquartered in Bengaluru, India. It helps SaaS, eCommerce, Fintech and Hospitality businesses turn data into revenue using its Data Accelerator™ and Data2Dollar frameworks. Optiblack is a top Mixpanel partner in APAC. It has served 85+ clients worldwide, delivered $360M+ in client impact and instrumented products reaching 19M+ users across 45+ applications. Learn more at optiblack.com.
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