--- title: Driving Product Excellence at Torus Digital with Optiblack description: Torus Digital and Optiblack implemented Mixpanel analytics, enhancing user experience and data-driven decisions, leading to product excellence and market growth. image: https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(31).png --- OPTIBLACK - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) [Case Studies](https://optiblack.com/insights/tag/case-studies) Jul 12, 2025, 5:37:20 PM · 3 min read # Driving Product Excellence at Torus Digital with Optiblack ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari Optiblack ![torus digital, optiblack](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(31).png) ## **Overview** Torus Digital, a next-generation investment platform, partnered with Optiblack to implement a robust analytics foundation using Mixpanel. The goal: accelerate product-market fit, optimize user experience, and enable data-driven decision-making across teams. This collaboration spanned from initial strategy to technical execution, overcoming significant challenges along the way. ## **Key Challenges** - **Product Stability Issues:** Torus Digital’s early product iterations faced negative feedback from early adopters and instability, delaying full-scale analytics deployment. - **Fragmented Data:** User data was scattered across multiple sources, with no single view of the customer journey. - **Limited Analytics Expertise:** The internal team lacked deep experience in analytics implementation and best practices. - **Complex Integrations:** Multiple third-party tools and platforms (banking, onboarding, marketing) added layers of integration complexity. - **Reactive Analytics:** Analytics was initially considered post-development, leading to missed opportunities for proactive product improvement. ## **Solutions Delivered by Optiblack** - **Co-Owned Analytics Implementation:** Optiblack embedded with Torus Digital teams, guiding the end-to-end Mixpanel rollout across web and mobile platforms. - **Unified Tracking Plan:** Developed a comprehensive tracking plan covering all critical user journeys, from onboarding to banking and investments, ensuring data consistency. - **Phased Rollout:** Prioritized server-side event tracking for reliability and accuracy, followed by client-side events for UX insights. - **Team Enablement:** Conducted workshops and ongoing education for product, engineering, and marketing teams to foster a data-driven culture. - **Integration of Marketing Data:** Enabled unified analytics by integrating Google and Meta Ads data, supporting campaign ROI analysis within Mixpanel. - **Error Tracking & Alerts:** Implemented real-time error event tracking and anomaly alerts, enabling rapid response to production issues. - **Custom Dashboards:** Built tailored dashboards for different stakeholders, surfacing actionable metrics and conversion funnels. - **Best Practices & Documentation:** Provided process documentation and templates to ensure repeatability and scalability for future features. ## **Impact & Business Benefits** - **Accelerated Learning Cycles:** Early Mixpanel insights revealed critical UX issues (e.g., payment flow drop-offs, feature non-adoption), enabling rapid product fixes and iterative improvements. - **Cross-Team Alignment:** Unified analytics vision brought together marketing, onboarding, and product teams, breaking down silos and focusing efforts on measurable outcomes. - **Data-Driven Product Decisions:** Torus Digital transitioned from gut-feel decisions to objective, cohort-based analysis, improving feature prioritization and resource allocation. - **Improved Conversion & Engagement:** Enhanced visibility into user journeys and friction points led to targeted interventions, boosting onboarding completion and deposit rates. - **Operational Efficiency:** Automated error tracking and alerts reduced manual monitoring, freeing up engineering bandwidth and speeding up incident resolution. - **Foundation for Growth:** The scalable analytics framework now supports new product streams, marketing attribution, and advanced segmentation, setting the stage for future growth. ## **Lessons & Future Outlook** - **Integrate Analytics Early:** Embedding analytics into the development lifecycle—rather than post-launch—drives compounding benefits. - **Continuous Enablement:** Ongoing education and documentation are key to sustaining a data-driven culture. - **Iterate & Expand:** With the foundation in place, Torus Digital is positioned to leverage deeper Mixpanel capabilities and optimize future feature rollouts through analytics. **Optiblack’s partnership enabled Torus Digital to transform analytics from a checkbox exercise into a strategic business asset—delivering measurable impact across product, marketing, and operations.** ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari [#Case Studies](https://optiblack.com/insights/tag/case-studies) / Keep reading ## More from Optiblack [![From Zero to a Multi-Region Analytics Backbone: How OptiBlack Built Scrut's Entire Data Platform](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(12)-3.png) Case Studies From Zero to a Multi-Region Analytics Backbone: How OptiBlack Built Scrut's Entire Data Platform](https://optiblack.com/insights/from-zero-to-a-multi-region-analytics-backbone-how-optiblack-built-scruts-entire-data-platform) [![AI in Geographic Segmentation: Key Use Cases](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(11)-4.png) Information AI in Geographic Segmentation: Key Use Cases](https://optiblack.com/insights/ai-geographic-segmentation-key-use-cases) [![RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(11)-3.png) News RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors](https://optiblack.com/insights/realbooks-selects-optiblack-as-strategic-analytics-partner-to-build-modern-data-stack-for-real-estate-investors) / 15-minute exploration call ## Turn these insights into revenue. We'll go through your CRM, product, and analytics data together and show you exactly where growth is leaking. No setup. No dashboards. Just signal. [Book a strategy call →](https://optiblack.com/book-a-call) [OPTIBLACK](https://optiblack.com/) US: 1309 Coffeen Ave, Suite 1200, Sheridan, WY 82801 · +1 682 297 2970 — India: 297 Designs, 74 SBK Society, Paldi, Ahmedabad 380007 · +91 9819394297 Services [Data services](https://optiblack.com/services) [CRM services](https://optiblack.com/services) [AI services](https://optiblack.com/services) [Book a call](https://optiblack.com/services) Company [Customers](https://optiblack.com/customers) [About Us](https://optiblack.com/about-us) [Insights](https://optiblack.com/insights) © 2026 Optiblack · 2× Mixpanel Partner of the Year · vishal@optiblack.com ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vishal Rewari", "url" : "https://optiblack.com/insights/author/vishal-rewari" }, "dateModified" : "2025-08-21T02:17:20.317Z", "datePublished" : "2025-07-12T12:07:20.000Z", "headline" : "Driving Product Excellence at Torus Digital with Optiblack", "image" : [ "https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(31).png" ], "mainEntityOfPage" : { "@id" : "https://optiblack.com/insights/driving-product-excellence-at-torus-digital-with-optiblack", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://optiblack.com/hubfs/Group%201234.png" }, "name" : "Optiblack" } } ```