--- title: Transforming Analytics & Product Strategy for Consensium description: Consensium partnered with Optiblack to revamp its analytics, driving data-driven decisions, product pivots, and user engagement improvements. Learn how they achieved scalable growth. image: https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(8)-1.png --- OPTIBLACK - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) [Case Studies](https://optiblack.com/insights/tag/case-studies) Jul 12, 2025, 5:54:17 PM · 3 min read # Transforming Analytics & Product Strategy for Consensium ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari Optiblack ![consensium optiblack](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(8)-1.png) **Overview** Consensium, an emerging Q&A platform focused on AI topics, partnered with Optiblack to overhaul its analytics infrastructure and inform critical product pivots. Facing challenges in user engagement tracking and data-driven decision-making, Consensium sought Optiblack’s expertise to unlock actionable insights and drive business growth. **Challenges** - **Limited Analytics Visibility:** Consensium initially lacked reliable data on user behavior, campaign performance, and product engagement, making it difficult to validate product-market fit or optimize growth efforts. - **Tracking Inaccuracies:** Early analytics implementations suffered from inaccuracies, particularly with front-end tracking affected by ad blockers, leading to unreliable metrics and blind spots in the user journey. - **Unclear Event Taxonomy:** The team struggled with unclear event names and triggers within their analytics tools, hindering the creation of meaningful funnels and custom reports. - **Product Engagement Issues:** Despite launching new features and campaigns, Consensium faced low-quality user-generated content and insufficient engagement beyond initial sign-ups. - **Rapid Product Evolution:** The platform’s strategy was evolving quickly in response to AI advancements, requiring a flexible, scalable analytics foundation. **Solution** Optiblack delivered a comprehensive solution through a phased engagement: - **Analytics Accelerator Program:** Optiblack implemented a “Data Accelerator” program, providing a structured approach to fully deploy Mixpanel tracking across Consensium’s platform. - Conducted workshops to align on key metrics, business goals, and tracking needs. - Developed a detailed tracking plan covering onboarding, engagement, and key product events. - Provided development support for both front-end and back-end event tracking, ensuring data reliability. - Delivered custom tutorial videos and documentation to empower the Consensium team to use analytics tools independently. - **Enhanced Funnel & Engagement Tracking:** - Set up acquisition funnels segmented by landing page and onboarding flow. - Integrated UTM parameters for granular campaign tracking (e.g., Reddit, LinkedIn). - Added custom events (such as questions with 3+ answers) to monitor community health. - Improved post-signup engagement tracking for returning users. - **Strategic Insights & Product Guidance:** - Leveraged analytics to identify product shortcomings, such as poor answer quality and low engagement stickiness. - Informed a strategic pivot to AI-generated content with human curation and new user roles. - Supported the integration of ad spend tracking to optimize marketing ROI. **Impact** - **Data-Driven Decision Making:** Consensium gained clear visibility into user behavior, campaign effectiveness, and product engagement, enabling informed strategic pivots and feature prioritization. - **Improved Product Focus:** Analytics insights highlighted key issues (e.g., low-quality content, engagement drop-off), directly shaping the shift toward AI-driven content and enhanced moderation. - **Optimized Marketing Spend:** Integration of ad spend tracking and UTM-based funnel analysis allowed for precise measurement and optimization of paid campaigns. - **Operational Independence:** Custom training and documentation empowered Consensium’s team to independently manage and evolve their analytics setup. - **Scalable Analytics Infrastructure:** The flexible, reliable tracking foundation supports ongoing product evolution and positions Consensium for future growth. **Conclusion** Optiblack’s partnership enabled Consensium to transform its approach to analytics and product strategy. By addressing foundational data challenges and providing actionable insights, Optiblack played a pivotal role in guiding Consensium through a critical phase of growth and innovation. ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari [#Case Studies](https://optiblack.com/insights/tag/case-studies) / Keep reading ## More from Optiblack [![From Zero to a Multi-Region Analytics Backbone: How OptiBlack Built Scrut's Entire Data Platform](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(12)-3.png) Case Studies From Zero to a Multi-Region Analytics Backbone: How OptiBlack Built Scrut's Entire Data Platform](https://optiblack.com/insights/from-zero-to-a-multi-region-analytics-backbone-how-optiblack-built-scruts-entire-data-platform) [![AI in Geographic Segmentation: Key Use Cases](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(11)-4.png) Information AI in Geographic Segmentation: Key Use Cases](https://optiblack.com/insights/ai-geographic-segmentation-key-use-cases) [![RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(11)-3.png) News RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors](https://optiblack.com/insights/realbooks-selects-optiblack-as-strategic-analytics-partner-to-build-modern-data-stack-for-real-estate-investors) / 15-minute exploration call ## Turn these insights into revenue. 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