Problem Statement
- Increasing MRR for their SaaS Product
Actions taken before your solution was implemented, why it failed
- Hired people from product and tech to make it work
- Setup a sales team to drive revenues
- It failed because the process and skillsets were not matching and CEO roped in Optiblack to provide recommendations what needs to be changed
Actions taken with your solution - why it worked?
- Optiblack did a study to identify bottlenecks and suggested the action points
- Optiblack also incorporated process changes to drive stability in the product and reducing the downtime
- Optiblack developed a framework around Integrations
- Action points involved making changes in team structure, product etc
- Recommended 10+ action points overall
ROI Measurements
- Went from 20k MRR to 200k MRR in 1 year
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