Case Studies

Optamark growing 10x with product strategy

Optamark achieved a 10x growth in MRR with Optiblack's strategic recommendations, transforming their product approach and driving stability and efficiency.

Vishal Rewari
Oct 21, 2024
Problem Statement
  • Increasing MRR for their SaaS Product
 
Actions taken before your solution was implemented, why it failed
  • Hired people from product and tech to make it work
  • Setup a sales team to drive revenues
  • It failed because the process and skillsets were not matching and CEO roped in Optiblack to provide recommendations what needs to be changed
 
 
Actions taken with your solution - why it worked?
  • Optiblack did a study to identify bottlenecks and suggested the action points
  • Optiblack also incorporated process changes to drive stability in the product and reducing the downtime
  • Optiblack developed a framework around Integrations
  • Action points involved making changes in team structure, product etc
  • Recommended 10+ action points overall
 
ROI Measurements
  • Went from 20k MRR to 200k MRR in 1 year
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