--- title: Using tech to facilitate all the sports in Australia with 100+ Camps description: Optiblack streamlines ASC's tech infrastructure, enhancing their eCommerce platform, data intelligence, and customer targeting for sports camps across Australia. image: https://optiblack.com/hubfs/Assetplus%20Financial%20Products%20Sales%20Banner%20(1).png --- OPTIBLACK - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) [Case Studies](https://optiblack.com/insights/tag/case-studies) Oct 21, 2024, 10:33:27 AM · 3 min read # Using tech to facilitate all the sports in Australia with 100+ Camps ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari Optiblack ![Australian Sports Camp Tech Partner Optiblack](https://optiblack.com/hubfs/Assetplus%20Financial%20Products%20Sales%20Banner%20(1).png) ## Company Australian Sports Camps (ASC) is a company that runs sports camps for children aged 5–15 in a variety of sports, including AFL football, tennis, cricket, hockey, netball, soccer, basketball, and rugby union. in Australia. ASC's mission is to help and inspire children to love sport.  ASC has been running camps for over 40 years. Some former and current high-profile players, including Michael Slater, Mark Philippoussis, James Hird, and Harry Taylor, have attended ASC camps.   ## Problem While running the sports camps, they were looking for a partner to solve all the tech challenges, maintaining & scaling their eCommerce tech platform in Wordpress.   The eCommerce platform in wordpress is not a typical woocommerce site It involved integrations with their CRM and the booking of the camps happen differently as parents used to book for children   So they were running on eCommerce with very high modifications and their current tech partner was not able to fulfill the demand   ASC was embarking on a journey to convert data to revenue, they were building the data and customer intelligence related initiatives to target the right set of users They wanted to track what users are doing and also get all the metrics aligned They were revamping their tech stack and to bring in more business     Hence finding the right tech partners was critical for them during this phase   The overall IT Infrastructure consisted of 50+ tools in - Website - SEO - Customer Data Platform - Customer Engagement Platform - Advertising - Analytics - CRM and others   ## Quote > Our current tech partners are not able to deliver on time and I feel left out and frustrated > Scott Taylor, Australian Sports Camp ## Solution Optiblack took charge of the delivery and understood the critical process on how ASC works We identified the top areas of concern - tech delivery to happen on time - right resources to be used and deployed - the integration with CRM to be maintained and scaled - reliability of partners as they are from Australia and Optiblack was operating out of India - faster communications   and there were 50+ other points to look at   Optiblack started addressing them one by one - We got the right team to work with the client with the right skill set - We took charge of all tech development - We took charge of all the integrations work - We took charge of all the data tech stack - We took charge of all the systems in the company   With this we created a roadmap to deliver - We setup a tech process to get requests from client and deliver - We setup a process of weekly updates for client to know what is happening - We setup a process of monthly billing to charge for the hours spent - We provided with Wordpress, Zoho, Shopify, Segment, WooCommerce developers to deliver for the item - We provided dedicated team and billing - Responded to all queries in under 6 hours - Delivered on items on time 90% of time       ## Quote   > The management and staff of ASC are enjoying the working relationship with Vishal Rewari and the Optiblack team. They have been very helpful in our transition between IT providers and in providing Dev and CRM support during that journey. Also, in offering great strategic advice to both streamline and enhance our IT and Martech stack, in a commercial and cost-effective manner.We are looking forward to continuing our mutually beneficial relationship.    > Scott Taylor, Managing Director & Owner, Australian Sports Camps Pty. Ltd     ## Impact The partnership has grown and ASC has found a reliable tech partner to depend on 5+ developers have worked on the project 1 Designer 1 Product Manager 1 Analyst 1 Project Manager   ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari [#Case Studies](https://optiblack.com/insights/tag/case-studies) / Keep reading ## More from Optiblack [![From Zero to a Multi-Region Analytics Backbone: How OptiBlack Built Scrut's Entire Data Platform](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(12)-3.png) Case Studies From Zero to a Multi-Region Analytics Backbone: How OptiBlack Built Scrut's Entire Data Platform](https://optiblack.com/insights/from-zero-to-a-multi-region-analytics-backbone-how-optiblack-built-scruts-entire-data-platform) [![AI in Geographic Segmentation: Key Use Cases](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(11)-4.png) Information AI in Geographic Segmentation: Key Use Cases](https://optiblack.com/insights/ai-geographic-segmentation-key-use-cases) [![RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(11)-3.png) News RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors](https://optiblack.com/insights/realbooks-selects-optiblack-as-strategic-analytics-partner-to-build-modern-data-stack-for-real-estate-investors) / 15-minute exploration call ## Turn these insights into revenue. 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[Book a strategy call →](https://optiblack.com/book-a-call) [OPTIBLACK](https://optiblack.com/) US: 1309 Coffeen Ave, Suite 1200, Sheridan, WY 82801 · +1 682 297 2970 — India: 297 Designs, 74 SBK Society, Paldi, Ahmedabad 380007 · +91 9819394297 Services [Data services](https://optiblack.com/services) [CRM services](https://optiblack.com/services) [AI services](https://optiblack.com/services) [Book a call](https://optiblack.com/services) Company [Customers](https://optiblack.com/customers) [About Us](https://optiblack.com/about-us) [Insights](https://optiblack.com/insights) © 2026 Optiblack · 2× Mixpanel Partner of the Year · vishal@optiblack.com ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vishal Rewari", "url" : "https://optiblack.com/insights/author/vishal-rewari" }, "dateModified" : "2025-01-04T13:19:12.645Z", "datePublished" : "2024-10-21T05:03:27.000Z", "headline" : "Using tech to facilitate all the sports in Australia with 100+ Camps", "image" : [ "https://optiblack.com/hubfs/Assetplus%20Financial%20Products%20Sales%20Banner%20(1).png" ], "mainEntityOfPage" : { "@id" : "https://optiblack.com/insights/handling-tech-to-facilitate-all-the-sports-in-australia-with-100-camps", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://optiblack.com/hubfs/Group%201234.png" }, "name" : "Optiblack" } } ```