---
title: Optamark growing 10x with product strategy
description: Optamark achieved a 10x growth in MRR with Optiblack's strategic recommendations, transforming their product approach and driving stability and efficiency.
---

[Insights](https://optiblack.com/insights)

# [Optamark growing 10x with product strategy](https://optiblack.com/insights/optamark-growing-10x-with-product-strategy)

 Written by [Vishal Rewari](https://optiblack.com/insights/author/vishal-rewari) | Oct 21, 2024, 4:25:52 AM

Problem Statement

- Increasing MRR for their SaaS Product

 

Actions taken before your solution was implemented, why it failed

- Hired people from product and tech to make it work
- Setup a sales team to drive revenues
- It failed because the process and skillsets were not matching and CEO roped in Optiblack to provide recommendations what needs to be changed

 

 

Actions taken with your solution - why it worked?

- Optiblack did a study to identify bottlenecks and suggested the action points
- Optiblack also incorporated process changes to drive stability in the product and reducing the downtime
- Optiblack developed a framework around Integrations
- Action points involved making changes in team structure, product etc
- Recommended 10+ action points overall

 

ROI Measurements

- Went from 20k MRR to 200k MRR in 1 year

[View full post](https://optiblack.com/insights/optamark-growing-10x-with-product-strategy)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Vishal Rewari"
  },
  "dateModified" : "2024-10-21T04:25:52.984Z",
  "datePublished" : "2024-10-21T04:25:52Z",
  "headline" : "Optamark growing 10x with product strategy",
  "image" : {
    "@type" : "ImageObject",
    "height" : 720,
    "url" : "https://25150895.fs1.hubspotusercontent-eu1.net/hubfs/25150895/Contact%20Center%20LinkedIn%20Post%20%281%29.png",
    "width" : 1280
  },
  "mainEntityOfPage" : "https://optiblack.com/insights/optamark-growing-10x-with-product-strategy",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://25150895.fs1.hubspotusercontent-eu1.net/hubfs/25150895/Optiblack-black-logo-2.png",
      "width" : 361.86334
    },
    "name" : "Insights"
  }
}
```