--- title: How Optiblack is helping an FMCG firm adopt AI for cross-functional AI Transformation description: Optiblack facilitated ESME Consumer's AI discovery program, identifying over 460 use cases and creating a roadmap for AI adoption across multiple departments. image: https://optiblack.com/hubfs/Vishal%20Rewari%20-%20Product%20Analytics%20-%20Optiblack%20PR%20(2).png --- OPTIBLACK - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) [Case Studies](https://optiblack.com/insights/tag/case-studies) [Information](https://optiblack.com/insights/tag/information) Apr 25, 2026, 10:44:16 AM · 3 min read # How Optiblack is helping an FMCG firm adopt AI for cross-functional AI Transformation ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari Optiblack ![esme consumer, optiblack, AI](https://optiblack.com/hubfs/Vishal%20Rewari%20-%20Product%20Analytics%20-%20Optiblack%20PR%20(2).png) Optiblack led a 3‑day, cross‑functional AI discovery program for ESME Consumer, a mid-to-large FMCG firm building on its new central data lake. Through structured workshops with 7 departments, they surfaced 460+ AI use cases, of which 180+ were prioritised as high-impact, low-complexity “winners” using Optiblack’s C² framework. This created a 1-year AI roadmap and exposed common blockers to guide execution.   ## Executive Summary   ESME Consumer undertook a structured, cross-functional AI discovery initiative — Project Velocity — facilitated by Optiblack. Over 3 days in April 2026, Velocity Workshops were conducted with 7 departments: Finance, Marketing, Sales, HR, Procurement & Supply Chain, and R&D. The goal was to surface AI use cases rooted in real operational pain points and prioritise them using Optiblack’s proprietary C² (Criticality–Complexity) framework.   Across all 7 sessions, the teams collectively identified over 460+ potential AI use cases, with 150+ qualifying as high-priority ‘Winners’ - initiatives with high business impact and low implementation complexity. ## About ESME   ESME Consumer is an FMCG (Fast-Moving Consumer Goods) company in the beauty/personal care or food & beverage space. They sell primarily through retail and general trade (GT) channels rather than direct-to-consumer.   **Scale & structure:** The company has a reasonably large, multi-functional organisation with dedicated teams across Marketing, Sales Support, HR, Procurement & Supply Chain, and R&D — suggesting a mid-to-large enterprise. **Tech landscape:** They run SAP, an SFA (Sales Force Automation) system, a DMS (Distributor Management System), BI tools, and Tableau — a fairly mature but fragmented data stack. **Current initiatives:** They are mid-way through **Project Unlock** (launched January 2026), which is consolidating their data into a central lake, and have now kicked off **Project Velocity** to drive AI adoption on top of that foundation. Project Velocity is ESME Consumer’s initiative to accelerate productivity and decision-making by embedding AI into daily workflows. It builds on Project Unlock - launched January 2026 - which consolidates data from SAP, MSS, and other systems into a centralised data lake, establishing the analytics foundation needed for AI applications. The workshops spanned Marketing, Sales Support, HR, Procurement & Supply Chain, and R&D. Each session was 2–2.5 hours and followed the same structured methodology: an AI primer, industry benchmarks, pain-point discovery, and C² scoring. ## Workshop Methodology   Each 2–2.5 hour session followed a consistent five-part structure: - AI Primer: Understanding the basics of AI - Industry Benchmarks: Curated FMCG case studies relevant to each department and showing what is possible. - Use Case Generation: Structured ideation by asking a series of questions that leads to use case ideation. - Real time Workshop to do the use case scoring - Prioritisation: Use cases plotted on the C² matrix to identify Winners for immediate action ![WhatsApp Image 2026-04-25 at 09.36.56](https://optiblack.com/hs-fs/hubfs/WhatsApp%20Image%202026-04-25%20at%2009.36.56.jpeg?width=4000&height=3000&name=WhatsApp%20Image%202026-04-25%20at%2009.36.56.jpeg)   *Workshop was very well organized and very productive* Supriya, Marketing   ![WhatsApp Image 2026-04-25 at 09.36.57 (2)](https://optiblack.com/hs-fs/hubfs/WhatsApp%20Image%202026-04-25%20at%2009.36.57%20(2).jpeg?width=4160&height=3120&name=WhatsApp%20Image%202026-04-25%20at%2009.36.57%20(2).jpeg) ## Impact We identified 460+ Use Cases across 7 departments. Out of those we had 180+ Use Cases which were found to be winners where they get the guaranteed ROI. Common blockers were identified across the team and a roadmap is prepared for the next 1 year.     ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari [#Case Studies](https://optiblack.com/insights/tag/case-studies) [#Information](https://optiblack.com/insights/tag/information) / Keep reading ## More from Optiblack [![From Zero to a Multi-Region Analytics Backbone: How OptiBlack Built Scrut's Entire Data Platform](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(12)-3.png) Case Studies From Zero to a Multi-Region Analytics Backbone: How OptiBlack Built Scrut's Entire Data Platform](https://optiblack.com/insights/from-zero-to-a-multi-region-analytics-backbone-how-optiblack-built-scruts-entire-data-platform) [![AI in Geographic Segmentation: Key Use Cases](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(11)-4.png) Information AI in Geographic Segmentation: Key Use Cases](https://optiblack.com/insights/ai-geographic-segmentation-key-use-cases) [![RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(11)-3.png) News RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors](https://optiblack.com/insights/realbooks-selects-optiblack-as-strategic-analytics-partner-to-build-modern-data-stack-for-real-estate-investors) / 15-minute exploration call ## Turn these insights into revenue. 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