Company
Australian Sports Camps (ASC) is a company that runs sports camps for children aged 5–15 in a variety of sports, including AFL football, tennis, cricket, hockey, netball, soccer, basketball, and rugby union. in Australia. ASC's mission is to help and inspire children to love sport.
ASC has been running camps for over 40 years. Some former and current high-profile players, including Michael Slater, Mark Philippoussis, James Hird, and Harry Taylor, have attended ASC camps.
Problem
While running the sports camps, they were looking for a partner to solve all the tech challenges, maintaining & scaling their eCommerce tech platform in Wordpress.
The eCommerce platform in wordpress is not a typical woocommerce site
It involved integrations with their CRM and the booking of the camps happen differently as parents used to book for children
So they were running on eCommerce with very high modifications and their current tech partner was not able to fulfill the demand
ASC was embarking on a journey to convert data to revenue, they were building the data and customer intelligence related initiatives to target the right set of users
They wanted to track what users are doing and also get all the metrics aligned
They were revamping their tech stack and to bring in more business
Hence finding the right tech partners was critical for them during this phase
The overall IT Infrastructure consisted of 50+ tools in
- Website
- SEO
- Customer Data Platform
- Customer Engagement Platform
- Advertising
- Analytics
- CRM and others
Quote
Our current tech partners are not able to deliver on time and I feel left out and frustrated
Scott Taylor, Australian Sports Camp
Solution
Optiblack took charge of the delivery and understood the critical process on how ASC works
We identified the top areas of concern
- tech delivery to happen on time
- right resources to be used and deployed
- the integration with CRM to be maintained and scaled
- reliability of partners as they are from Australia and Optiblack was operating out of India
- faster communications
and there were 50+ other points to look at
Optiblack started addressing them one by one
- We got the right team to work with the client with the right skill set
- We took charge of all tech development
- We took charge of all the integrations work
- We took charge of all the data tech stack
- We took charge of all the systems in the company
With this we created a roadmap to deliver
- We setup a tech process to get requests from client and deliver
- We setup a process of weekly updates for client to know what is happening
- We setup a process of monthly billing to charge for the hours spent
- We provided with Wordpress, Zoho, Shopify, Segment, WooCommerce developers to deliver for the item
- We provided dedicated team and billing
- Responded to all queries in under 6 hours
- Delivered on items on time 90% of time
Quote
The management and staff of ASC are enjoying the working relationship with Vishal Rewari and the Optiblack team. They have been very helpful in our transition between IT providers and in providing Dev and CRM support during that journey. Also, in offering great strategic advice to both streamline and enhance our IT and Martech stack, in a commercial and cost-effective manner.We are looking forward to continuing our mutually beneficial relationship.
Scott Taylor, Managing Director & Owner, Australian Sports Camps Pty. Ltd
Impact
The partnership has grown and ASC has found a reliable tech partner to depend on
5+ developers have worked on the project
1 Designer
1 Product Manager
1 Analyst
1 Project Manager