Bring Mixpanel in — the right way, the first time.
Buying Mixpanel is easy. Getting trustworthy, self-serve product analytics your whole team acts on is where most rollouts stall. As 2× Mixpanel Partner of the Year, we get it live and adopted in 2–6 weeks.
Rookie Partner of the Year · 2023
Solution Partner of the Year · 2024
The tool isn't the hard part. The tracking plan is.
Teams buy Mixpanel expecting instant clarity, then hit the same walls: events named inconsistently, data no one trusts, and dashboards that answer no real question. A partner who has done it 100+ times skips the 6-month learning curve.
Messy event data
Inconsistent naming and duplicate events pile up fast — and cleaning them later means re-instrumenting.
Nobody trusts it
When numbers don't reconcile with billing or the CRM, teams quietly go back to gut feel.
Low adoption
A seat for everyone, but only the data team logs in. The insight never reaches the people making decisions.
A rollout built to be trusted and used.
Tracking plan & taxonomy
A clean, consistent event schema mapped to the questions your business actually asks — designed to scale.
Implementation & QA
Events instrumented across web, mobile and server, validated end-to-end so the data is right the first time.
Source integrations
Mixpanel unified with billing, CRM and your warehouse so product data reconciles with revenue.
Dashboards & reports
Funnels, retention and revenue views built per team — self-serve, no engineering ticket required.
Team enablement
Hands-on training and playbooks so product, growth and leadership actually log in and act.
Ongoing optimization
We stay on to add events, refine dashboards and keep the implementation healthy as you grow.
From purchase to adoption, fast.
Audit & plan
We map top use cases and design the tracking plan around the metrics that matter.
Implement
Events instrumented and QA’d across your stack, integrations wired to Mixpanel.
Dashboards
Self-serve funnels, retention and revenue dashboards built for each team.
Enable & adopt
Training, playbooks and handover so the whole team uses it from day one.
Not just certified. Proven.
We don't just install Mixpanel and leave. We tie it to revenue, train your teams, and stay on to extend it as you grow — which is exactly why Mixpanel named us Partner of the Year twice.
2× Mixpanel Partner of the Year
Rookie Partner (2023) and Solution Partner (2024) — recognized by Mixpanel itself.
100+ implementations
We’ve seen the edge cases across SaaS, commerce, fintech and healthcare.
Tied to revenue, not vanity metrics
Every event and dashboard traces back to activation, retention and revenue.
Live in 2–6 weeks
A proven rollout that skips the multi-month DIY learning curve.
We stay on
A dedicated team that extends and maintains the implementation as you scale.
Mixpanel, live and driving decisions.
"Now we look at data every day to make business decisions. The data is how I start my week."
"We brought on Optiblack to implement Mixpanel. The learning curve is steep, but the team helped us every step of the way, with a Notion doc mapping the whole implementation."
"They’re our go-to experts for tracking and dashboards, and the insights have made our analytics super smooth and actionable."
See a Mixpanel implementation, end to end.
From tracking plan to the first self-serve dashboard — how we take a team from scattered events to answers they trust.
Reading on product analytics.
Designing a tracking plan that survives year two
Naming, properties and governance choices that keep your Mixpanel project clean as the product grows.
7 min readHow Dictanote lifted trials 20% in one week
The funnel insight that changed onboarding — and the Mixpanel report that surfaced it.
5 min readFrom enterprise SaaS to PLG with a data-led growth model
How Bettermode rebuilt decision-making around product data its team trusts.
6 min readTake the playbooks with you.
Mixpanel tracking plan template
Event and property schema we start every implementation with.
Get template →Implementation QA checklist
Verify events, identity and data quality before teams rely on it.
Download →SaaS growth board pack
Activation, retention and revenue boards ready to import.
Get boards →Migrating from GA4 to Mixpanel
Step-by-step plan to move without losing history or trust.
Download →Do Mixpanel right from day one.
Book a 15-minute call and we'll map your tracking plan, timeline, and the metrics Mixpanel should answer for your team.
Plan my Mixpanel rollout →