AHMEDABAD, India — Shipturtle, the leading SaaS platform for multi-vendor marketplace automation, today announced it has selected Optiblack, a premier product growth and analytics firm, as its strategic partner to architect and build its enterprise-grade data stack. This partnership marks a significant milestone in Shipturtle’s mission to democratize e-commerce by leveraging advanced data infrastructure to drive operational efficiency and accelerate growth for its global merchant base.
As brands increasingly pivot toward collaborative commerce, Shipturtle has emerged as the de facto solution for converting standard Shopify stores into robust multi-vendor marketplaces. With its platform powering major vertical marketplaces like The Nestery, Karagiri, and Amala Earth, Shipturtle processes thousands of complex workflows daily—from vendor onboarding and catalog syncing to automated order routing and commission reconciliation.
To support this rapid scale and unlock deeper value from its ecosystem, Shipturtle recognized the need for a scalable, unified data architecture. Optiblack, known for its "Data to Dollars" approach and expertise in transforming fragmented analytics into actionable revenue engines, was the clear choice for this transformation.
“At Shipturtle, we are building the infrastructure that allows any brand to scale like Amazon without writing a single line of code,” said Sharad Kabra, Founder of Shipturtle. “As we scale, our data complexity grows exponentially. We didn't just need a vendor; we needed a partner who understands the nuances of SaaS growth and could build a data foundation that is not only robust for today but ready for the AI-driven future. Optiblack’s track record in building unified customer views and their deep technical expertise made them the perfect fit to help us turn our data into a competitive advantage.”
Under this partnership, Optiblack will deploy its "Data Accelerator" framework to overhaul Shipturtle’s analytics infrastructure. The initiative will focus on constructing a centralized data warehouse, establishing real-time data pipelines, and implementing advanced product analytics. This new stack will provide Shipturtle with granular visibility into user behavior and platform performance, enabling faster, data-informed decision-making across product, marketing, and success teams.
Vishal Rewari, Founding Partner at Optiblack, commented on the collaboration: “Shipturtle is fundamentally changing how e-commerce marketplaces are built and managed. We are thrilled to partner with Sharad and his team to build a data stack that matches their ambition. Our goal is to move beyond basic reporting to create a 'signal-first' environment—where every team member at Shipturtle has immediate access to the insights they need to drive retention and revenue. We are building a system that doesn't just store data, but actively works to grow the business.”
The project is already underway, with the initial phase focused on mapping core data schemas and integrating disparate data sources into a unified single source of truth. This foundation is expected to significantly reduce time-to-insight and pave the way for future predictive modeling capabilities.
Shipturtle is a global SaaS solution that enables brands to convert any website into a fully functional multi-vendor marketplace in minutes. Headquartered in Ahmedabad, Shipturtle provides a full-stack technology solution that handles hundreds of marketplace workflows, including vendor onboarding, catalog management, order splitting, and shipping automation. Trusted by leading D2C brands, Shipturtle is on a mission to democratize the marketplace model for businesses of all sizes.
For more information, visit www.shipturtle.com.
Optiblack is an award-winning SaaS product growth and analytics firm that helps product leaders transform data into revenue. Specializing in the modern data stack, Optiblack partners with high-growth companies to implement advanced analytics, build data pipelines, and uncover actionable insights that drive onboarding, retention, and monetization. With a global client footprint, Optiblack is the partner of choice for SaaS companies looking to build a data-driven culture.
For more information, visit www.optiblack.com.