Miami, FL – October 31, 2025 – Sami.Bot, the leading AI-powered ad automation platform for performance marketers, today announced its strategic partnership with Optiblack, a premier data and AI consulting firm, to implement Mixpanel analytics and establish a comprehensive data infrastructure that will revolutionize how advertisers track, measure, and optimize campaign performance.
Founded by performance marketers who managed over $3 million monthly in ad spend, Sami.Bot has quickly become the go-to automation solution for agencies and in-house marketing teams looking to eliminate manual campaign optimization tasks. The platform's AI agent continuously monitors advertising campaigns across multiple channels 24/7, automatically scaling top performers, pausing underperformers, and preventing budget overruns—tasks that typically consume 10+ hours per week of marketer time.
Through this partnership, Optiblack will leverage its proven Data Accelerator service and award-winning Mixpanel expertise to build a sophisticated analytics dashboard for Sami.Bot. This implementation will enable the company to gain deeper insights into user behavior, feature adoption, campaign automation effectiveness, and revenue attribution across their growing customer base.
"As we scale Sami.Bot to serve more performance marketers and agencies, having robust product analytics is essential," said a spokesperson from Sami.Bot. "Optiblack's reputation as Mixpanel's Partner of the Year in APAC and their track record of driving over $350 million in client growth made them the obvious choice. Their deep understanding of both analytics implementation and SaaS product growth aligns perfectly with our mission to help advertisers maximize ROAS while minimizing manual work."
Optiblack, founded in 2022 and headquartered in Wilmington, Delaware, has rapidly established itself as a trusted analytics partner for over 80 businesses worldwide. The company specializes in transforming complex data into actionable insights through its proprietary Data2Dollar methodology, combining modern data stacks, AI-powered analytics, and strategic consulting to drive measurable business outcomes.
"We're excited to partner with Sami.Bot to bring enterprise-grade analytics to the ad automation space," said Vishal Rewari, CEO of Optiblack. "Performance marketers need real-time visibility into how automation impacts their results. By implementing Mixpanel with our proven framework, we'll help Sami.Bot's team make data-driven decisions about product development, customer success, and go-to-market strategies that will accelerate their growth trajectory."
The analytics implementation will encompass comprehensive event tracking across Sami.Bot's automation workflows, custom dashboards for monitoring user engagement and retention, funnel analysis to optimize customer onboarding, and integration with existing business systems to provide end-to-end visibility. This data infrastructure will enable Sami.Bot to identify which automation rules deliver the highest value, understand customer usage patterns to inform product roadmap decisions, and optimize pricing and packaging strategies based on actual usage data.
Optiblack has successfully completed over 100 Mixpanel implementations and manages analytics for more than 19 million users globally across SaaS, eCommerce, FinTech, and Hospitality sectors. The company's recent partnerships with AssureAI, Qila Games, and SalarySe demonstrate its ability to deliver rapid, high-impact analytics solutions tailored to each client's unique business needs.
The partnership will commence immediately with a comprehensive discovery phase, followed by phased implementation, testing, and team training to ensure Sami.Bot's team can leverage analytics insights effectively from day one.
Sami.Bot is an AI-powered ad automation platform built by performance marketers for performance marketers. The platform enables advertisers to create custom automation workflows that continuously optimize campaigns across major advertising platforms, saving thousands in ad waste while freeing marketers to focus on strategy and creative work. Based in Miami, Florida, Sami.Bot serves agencies and in-house marketing teams of all sizes. For more information, visit www.sami.bot.
Optiblack is a data and AI consulting firm specializing in SaaS product growth and analytics implementation. Founded in 2022, the company has partnered with over 80 businesses globally, driving more than $350 million in measurable growth through its Data2Dollar methodology. As a top-tier Mixpanel implementation partner and APAC Partner of the Year, Optiblack transforms complex data into actionable insights that accelerate business outcomes. For more information, visit www.optiblack.com.