Company
Navneet runs an edTech product for the schools in India
Problem
Navneet has a complex product for entire content management of schools and conducting the classes. Navneet's product team was not getting insights on what to build next, hence they focussed on how users were using the application, where are they getting stuck, what are the challenges they are facing in user journey, is word of mouth marketing working, whether students are completing their homework and how are the new features are getting adopted
The current solutions were not giving them any results and hence they decided to invest in partner to help them solve for product analytics
They finalised Mixpanel as the application of choice, but realised that they need implementation partner to help them implement it correctly.
Our product has multiple persona, facets and challenges, we were looking to address how our product is getting and where and how much. Our sales, business and product teams were not aware on how the product is being used and we were looking for a solution for the same
-Varun Kumar, CPO, Navneet
Optiblack was brought in for this journey and selected as an analytics partner to drive the implementation
Solution
Optiblack spent time in understanding the product in detail and conducted objective workshop with stakeholders from design, product, tech, marketing and business to understand how analytics will be helping them
Optiblack also conducted sessions on helping team getting educated on analytics and its usage to help them design better products
With the inputs from all stakeholders the first phase of tracking plan was prepared for all the stakeholders, this tracking plan tracked actions for students, teachers, admins and all the events happening were captured to make the tracking successful
Events were planned in optimal manner to ensure that only important events are tracked and usage is captured correctly
One of the challenges we overcame was to decide how different apps will send data to which instance considering that all apps were created separately, this was important for Navneet to capture the essence of tracking
Other challenges were to create the notification flow for the users receiving the notification on some pending action for admin, this was across the multiple users and systems
The account creation was something that used to happen from backend, hence this project also overcame the challenge of creating the accounts from other system while providing the login to another system.
We also made security enabled by default and instead of using email ID, the account ID was used to ensure details are not easily available but you are able to track the usage across accounts
Quote from client describing the solution
Impact
Navneet is leveraging data to build products for 1.4 Million Indian Schools