HummingBirds has announced the selection of Optiblack as its analytics partner to architect and implement a modern data stack leveraging Mixpanel and Customer.io. This partnership marks a significant step for HummingBirds as it continues to scale hyperlocal creator activations with advanced, real-time data capabilities.
HummingBirds is a first-of-its-kind platform that connects brands with local creators to drive word-of-mouth marketing in a city-specific, hyperlocal manner. Their unique approach mobilizes everyday creators within targeted communities, enabling brands to generate authentic content, track campaign performance, and build meaningful retail and digital engagement. With a growing network and a suite of place-based impact programs, HummingBirds is trusted by leading consumer brands for effective grassroots marketing.
By collaborating with Optiblack, HummingBirds aims to strengthen its analytics infrastructure and unlock actionable insights across its creator and brand ecosystem. Optiblack—recognized as the #1 Mixpanel partner with over 100 implementations and multiple Mixpanel awards—brings deep expertise in designing data stacks tailored for SaaS and marketing-driven organizations. The engagement will focus on:
Implementing Mixpanel to offer granular behavioral analytics, funnel analysis, and user cohort tracking for campaign performance and creator engagement.
Enabling seamless integration with Customer.io for advanced message automation, segmentation, and lifecycle marketing, enhancing personalized experiences for both creators and brands.
Building a robust, scalable architecture that allows HummingBirds’ product, growth, and marketing teams to make smarter, data-driven decisions.
Optiblack’s track record includes driving revenue growth through real-time decision intelligence and supporting 80+ businesses in digital transformation journeys. Their Mixpanel-certified team will collaborate closely with HummingBirds to ensure smooth onboarding, customized dashboard development, and ongoing analytics support. The integration of Mixpanel and Customer.io is expected to provide HummingBirds with
Enhanced visibility into user journeys, creator activity, and campaign ROI.
Automated communication flows powered by real-time data, enabling scalable creator engagement and brand touchpoints.
Actionable dashboards and weekly insights to help teams optimize campaign strategies, improve retention, and increase platform impact.
Vishal Rewari, CEO at Optiblack, noted, “We are excited to partner with HummingBirds on their mission to transform local influencer marketing. Our team looks forward to building a modern analytics foundation that empowers their product and marketing teams to innovate fearlessly and at scale.”
Optiblack is a leading analytics and decision intelligence partner for growth-stage SaaS, e-commerce, and marketing companies. With $350M+ in reported impact and a client list spanning APAC and beyond, Optiblack specializes in rapid data-stack implementation, Mixpanel solutions, and MarTech integrations for next-generation business growth.