Nagpur / Ahmedabad — May 15, 2026 — Habuild, India's largest digital wellness and habit-building platform with over 11 million members worldwide, has selected Optiblack as its data partner to architect, implement, and manage a modern data stack that will power the company's next phase of growth and user engagement.
The partnership will focus on unifying Habuild's product, marketing, and community data into a centralized, analytics-ready infrastructure — enabling the wellness platform to make faster, sharper decisions as it scales its offerings across yoga, meditation, fitness, and physiotherapy programs.
Founded in 2020 by IIT alumni Saurabh Bothra, Trishala Bothra, and Anshul Agrawal, Habuild began as a simple initiative to help people stick to their fitness routines. What started with peer-led yoga classes has since grown into a global community spanning 36 countries, delivered through a WhatsApp-based messaging platform that makes daily wellness accessible and accountable. In January 2024, Habuild set a Guinness World Record for the most yoga participants in a single online session, with over 2.46 lakh users joining simultaneously.
As the platform's user base and content library have expanded rapidly, so has the complexity of its data. Habuild recognized the need for a scalable analytics foundation that could support personalized user experiences, improve retention across its diverse audience — from toddlers to seniors — and provide its product and growth teams with real-time visibility into what drives sustained habit formation.
"Our mission has always been to help people build habits that last a lifetime. To do that at scale, we need to understand deeply how our users engage, where they drop off, and what keeps them coming back every morning," said Saurabh Bothra, Co-founder of Habuild. "Optiblack's expertise in building data stacks for high-growth companies made them the right partner to help us turn community activity into actionable intelligence."
Optiblack, an award-winning data and AI consulting firm headquartered in Ahmedabad with offices in Wilmington, Delaware, has worked with more than 85 organizations globally, driving over $360 million in cumulative client impact. Recognized as the top Mixpanel partner in the APAC region with over 100 implementations and multiple industry awards, Optiblack specializes in transforming fragmented analytics into revenue-linked decision systems through its proprietary Data2Dollar methodology.
Under this engagement, Optiblack will deploy its Data Accelerator framework to implement end-to-end product analytics, build automated dashboards aligned to business KPIs, and establish data pipelines that connect user behavior insights with lifecycle marketing and engagement workflows.
"Habuild sits at a remarkable intersection of community, technology, and wellness — and the data opportunity here is immense," said Vishal Rewari, CEO of Optiblack. "We are excited to help them move from intuition-led decisions to a signal-first environment where every team member has access to the metrics that matter. When a platform touches millions of lives every day, getting the data right is not optional — it is foundational."
The project is already underway, with an initial phase focused on event taxonomy design, data source integration, and dashboard deployment. Both companies expect the partnership to set a benchmark for data-driven wellness platforms in India and beyond.
About Habuild Habuild is India's first and largest habit-building wellness platform, offering live yoga, meditation, Zumba, and fitness programs to over 11 million members across 36 countries. Founded in 2020 and headquartered in Nagpur, Habuild uses community-driven engagement and WhatsApp-based automation to make daily wellness simple, social, and sustainable. For more information, visit www.habuild.in.
About Optiblack Optiblack is a data and AI consulting firm that builds modern data stacks, product analytics programs, and decision intelligence systems for SaaS, fintech, healthcare, and digital businesses globally. Founded by Vishal Rewari and headquartered in Ahmedabad, Optiblack has served 85+ organizations across 17 countries, driving over $360 million in client value. For more information, visit www.optiblack.com.