Explores various channels such as Website breakdown, Paid & Social Ads, SEO, Content & more.
The quality of imagery + examples really makes this an easy, digestible and action-oriented case study.
Really good explanations of how to run competitions with detailed and graphics = epic!
Shows examples of the offerings, assets and the way they structured their landing pages.
One of the primary ways they achieved over 160,000 users in a short amount of time was due to influencers.
The illustrations are awesome + provide real value/insight into the various strategies used.
Dives into their existing growth levers and future growth levers + how they expanded internationally with pace.
30000 words on incredible detail across Paid & Social Ads, Organic/SEO, Referrals, Community + much more!
It's full of stats and great illustrations. The attention to detail and sources makes it a brilliant read.
Achieved traffic from medium articles sharing company updates, tutorials, and workplace tips + Sponsored podcasts
UCG via gamification, earn credits, share replies, organically boosted views + also seeded own questions
Build a product that makes sharing fun and simple + Email game strong
A big focus on social proof and leveraging everywhere
Be clear, not exhaustive when asking customers to convert from freemium to paid
Very detailed illustrations of the strategies used by Buffer that you can learn and action for your SEO/Content growth.
20000 words covering everything from Paid & Social Ads, SEo/Organic, Community, Event Marketing, Email Marketing + more!
Content marketing being biggest factor for growth and this article highlights 5 rules that make Drift’s content successful
Referrals helped PayPal get 7 to 10% daily growth, catapulting their user base to over 100 million members
This study by Viral Loops highlights the exact mechanics and tactics leading to this strategy's performance.
Covers messaging & positioning, their funnel + other key strategies for their growth success.
They bought Sales Hacker which really helped them.
Out educate your customers through course content - simultaneously making you look like domain experts
One of the biggest factors that lead to their growth success was their chatbot strategy (great breakdown)
Systematic content production on upcoming trends to outrank competition a big growth strategy
Doubled down on freemium distributions and horizontal use cases in recent acquisitions to widen their top funnel (#trello)
Make bold statements, SF notoriously hijacked competitor conferences with guerilla marketing
Used data science to provide answers in 10 minutes vs hours/days
Spread SEO strategy across easy wins and rewarding challenges using competitor analysis via SEMrush
Whilst this case study was done some tiem back, the principles around earl adopter growth we can all learn from
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