---
title: Revenue Leak Calculator | Optiblack
description: Estimate how much revenue your data is leaking, and how fast a trusted, activated customer data layer pays back.
---

Optiblack · Data Services

# How much revenue is your data leaking?

Enter your numbers and pick a scenario. The calculator sizes the revenue you could recover with a trusted, activated customer data layer, and how fast it pays back.

Your company Example company, replace with yours

Currency USD ($) INR (₹) AUD (A$) EUR (€) Annual recurring revenue

$

Annual gross churn% of ARR lost per year

%

New ARR won per year

$

Annual marketing spend

$

Data requests per monthAd-hoc questions to engineering

Hours per request

hrs

Loaded hourly cost of the team

$

First-year investmentAudit + build + retainer

$

Improvement scenario

Conservative

Expected

Ambitious

Churn reduced by health scores, drop-off alerts2 pts

Expansion increased by expansion signals to owners3 pts

New-business conversion lift PQL and intent routing10%

Marketing budget reallocated attribution to revenue15%

Engineering time saved self-serve dashboards70%

Churn and expansion are in percentage points of ARR. The 3-year figure assumes half of the revenue gain lands in year 1 as the work ramps up, then the full gain in years 2 and 3. Outputs are estimates for planning, not guarantees.

Recoverable revenue per year

$0

0% of current ARR

Return**0×**

Payback**0 mo**

3-year value**$0**

[Book a GTM Data Audit →](https://optiblack.com/book-a-call?hsLang=en)

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