Optiblack · Data Services

How much revenue is your data leaking?

Enter your numbers and pick a scenario. The calculator sizes the revenue you could recover with a trusted, activated customer data layer, and how fast it pays back.

Your company Example company, replace with yours

Currency Annual recurring revenue

Annual gross churn% of ARR lost per year

New ARR won per year

Annual marketing spend

Data requests per monthAd-hoc questions to engineering

Hours per request

hrs

Loaded hourly cost of the team

First-year investmentAudit + build + retainer

Improvement scenario

Churn reduced by health scores, drop-off alerts2 pts

Expansion increased by expansion signals to owners3 pts

New-business conversion lift PQL and intent routing10%

Marketing budget reallocated attribution to revenue15%

Engineering time saved self-serve dashboards70%

Churn and expansion are in percentage points of ARR. The 3-year figure assumes half of the revenue gain lands in year 1 as the work ramps up, then the full gain in years 2 and 3. Outputs are estimates for planning, not guarantees.

Recoverable revenue per year

0% of current ARR

Return0×

Payback0 mo

3-year value$0

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