--- title: CleverTap Implementation Partner | Optiblack description: Optiblack designs your CleverTap event taxonomy, migrates your campaigns and launches push, in-app, WhatsApp, email and SMS journeys, without losing history. --- OPTIBLACK - [Services](https://optiblack.com/services?hsLang=en) - [Customers](https://optiblack.com/customers?hsLang=en) [Book a strategy call](https://optiblack.com/book-a-call?hsLang=en) - [Services](https://optiblack.com/services?hsLang=en) - [Customers](https://optiblack.com/customers?hsLang=en) [Book a strategy call](https://optiblack.com/book-a-call?hsLang=en)  CleverTap Implementation Partner # Retain more users with engagement built on real behaviour. CleverTap only pays off when it's fed clean, real-time event data and mapped to your real user lifecycle. We design the events, migrate your campaigns, and get personalized push, in-app, WhatsApp, email and SMS live — without losing history. [Plan my CleverTap rollout →](https://optiblack.com/book-a-call?hsLang=en) [Why a partner matters](https://optiblack.com/partners/clevertap#why) OPTIBLACK × CleverTap● Live 6 Channels: push, in-app, WhatsApp, email, SMS, web push 100+ Data & martech builds 2× Mixpanel Partner of the Year Zero Lost history on migration One platform, every channel Push In-app WhatsApp Email SMS App Inbox orchestrated from one journey / Why most CleverTap rollouts underperform ## CleverTap is only as good as the data behind it. The platform can segment and act on millions of user events in real time — but only if events are modelled well and the SDK is implemented correctly. Most teams stall on the data layer, botch a migration, or ship generic pushes that drive uninstalls instead of retention. Without a partner ### Messy SDK & events Events and user properties arrive incomplete or duplicated across app and web, so segments are wrong and personalization can't be trusted. Without a partner ### Risky migrations Moving off MoEngage, WebEngage, Braze or Firebase means journeys, templates, tokens and history — one wrong step drops live campaigns. Without a partner ### Notification fatigue Batch pushes ignore behaviour and lifecycle stage, so opt-outs and uninstalls climb while engagement flatlines. / What we deliver with CleverTap ## An engagement engine wired to real user behaviour. ◇ **Event taxonomy & SDK setup** A clean event and user-property schema, implemented across iOS, Android and web so segments and triggers fire on data you can trust. ⇄ **Source integrations** CleverTap connected to your backend, warehouse, Mixpanel and attribution tools for reliable, real-time data in and out. ⇥ **Migration from your old tool** Journeys, templates, segments, push tokens and history moved off MoEngage, WebEngage, Braze or Firebase — nothing lost, no downtime. ◉ **Lifecycle journeys** Onboarding, activation, habit-building and win-back flows across push, in-app, WhatsApp, email and SMS. ▤ **Segmentation & personalization** Behavioural and RFM segments with Best Time and frequency caps, so every message matches lifecycle stage and intent. ⚗ **Testing & optimization** A/B tested copy, offers and send times, measured against retention cohorts, conversion and revenue per user. / Migration & rollout, without downtime ## A proven path onto CleverTap. 01 ### Audit & event plan We map your lifecycle, define the event taxonomy, and plan the migration scope. 02 ### Implement & integrate Ship the SDK across app and web and pipe real-time data in from backend and warehouse. 03 ### Migrate campaigns Rebuild and QA every journey, template and push token so nothing drops on cutover. 04 ### Launch & optimize Go live, train your team, then test and expand journeys against retention and revenue. / Case studies ## Teams we moved onto CleverTap. \[Client name\] MoEngage → CleverTap migration \[Short summary of the migration: what was moved, how live campaigns stayed intact, and the outcome.\] \[00\] \[Metric label\] \[00\] \[Metric label\] \[Client name\] Implementation · app retention \[Short summary of the CleverTap implementation and lifecycle journeys launched.\] \[00\] \[Metric label\] \[00\] \[Metric label\] \[Client name\] Mixpanel + CleverTap data stack \[Short summary of the analytics + engagement stack and the real-time flows it enabled.\] \[00\] \[Metric label\] \[00\] \[Metric label\] / Why Optiblack ## Data people who happen to run your engagement. Most agencies send campaigns. We build the data foundation first — so CleverTap fires on accurate, real-time behaviour — then run the lifecycle programs that drive retention and revenue. ✓ ### Data foundation first We fix the event and user-property model before a single campaign, so personalization is accurate. ✓ ### Migration specialists Moves from MoEngage, WebEngage, Braze and Firebase — journeys, tokens and history preserved. ✓ ### Multi-channel from day one Push, in-app, WhatsApp, email and SMS orchestrated in one journey, not bolted on later. ✓ ### Tied to retention & revenue Every flow is measured against retention cohorts, LTV and revenue per user. ✓ ### We stay on A dedicated team that expands journeys and keeps the data healthy as you grow. / Watch ## See a CleverTap lifecycle program come to life. From event taxonomy and segments to live journeys — how we build the push, in-app and WhatsApp flows that keep users coming back. ▶ Lifecycle build walkthrough · 5 min — video coming soon / From the blog ## Reading on user engagement. [All insights →](https://optiblack.com/insights?hsLang=en) ### [article image Case study How Australian Sports Camps grew revenue 15% with automation The email and SMS flows that turned one-time bookings into repeat camps. 6 min read](https://optiblack.com/insights/boosting-revenue-by-15-with-automation-for-australian-sports-camps?hsLang=en) ### [article image Retention The five lifecycle journeys every consumer app should run first Onboarding, activation, habit loops, re-engagement and win-back — in priority order. 7 min read](https://optiblack.com/insights?hsLang=en) ### [article image Data Getting your event taxonomy right before your first campaign Events, user properties and identity choices that make CleverTap segments reliable. 5 min read](https://optiblack.com/insights?hsLang=en) / Resources ## Take the playbooks with you. Template · Sheet ### Lifecycle journey map template Plan every trigger, delay and channel before you build. Get template → Checklist · PDF ### CleverTap launch checklist SDK, push credentials, consent and frequency-cap checks before going live. Download → Guide · PDF ### Push + in-app playbook for retention Message timing and nudges that move new users to their aha moment. Download → Calculator · Sheet ### Retention revenue calculator Estimate the revenue from lifting D30 retention. Open → Optiblack × CleverTap ## Implement clean. Engage personal. Book a 15-minute call and we'll map your event taxonomy, migration plan, and the lifecycle journeys CleverTap should run first. [Plan my CleverTap rollout →](https://optiblack.com/book-a-call?hsLang=en) [OPTIBLACK](https://optiblack.com/?hsLang=en) US: 1309 Coffeen Ave, Suite 1200, Sheridan, WY 82801 · +1 682 297 2970 — India: 297 Designs, 74 SBK Society, Paldi, Ahmedabad 380007 · +91 9819394297 Services [Data services](https://optiblack.com/services?hsLang=en) [CRM services](https://optiblack.com/services?hsLang=en) [AI services](https://optiblack.com/services?hsLang=en) [Book a call](https://optiblack.com/services?hsLang=en) Company [Customers](https://optiblack.com/customers?hsLang=en) [About Us](https://optiblack.com/about-us?hsLang=en) [Insights](https://optiblack.com/insights?hsLang=en) © 2026 Optiblack · 2× Mixpanel Partner of the Year · vishal@optiblack.com