--- title: Upplevelse Partners with Optiblack to Develop AI-Powered Chatbot for Enhanced Advertising Strategies description: Upplevelse partners with Optiblack to create an AI chatbot enhancing advertising strategies and customer engagement in the experience-based gifts industry. image: https://optiblack.com/hubfs/Optiblack%20Analytics%20Partnership%20Banner%20(3).png --- OPTIBLACK - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) [News](https://optiblack.com/insights/tag/news) Apr 3, 2025, 11:14:10 AM · 3 min read # Upplevelse Partners with Optiblack to Develop AI-Powered Chatbot for Enhanced Advertising Strategies ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari Optiblack ![](https://optiblack.com/hubfs/Optiblack%20Analytics%20Partnership%20Banner%20(3).png) *Uddevalla, Sweden – April 3, 2025* – Upplevelse, a premier Swedish platform specializing in experience-based gifts and activities, is pleased to announce its strategic partnership with Optiblack, a leading SaaS product growth firm renowned for its expertise in data analytics and artificial intelligence. This collaboration aims to develop an AI-powered chatbot designed to optimize advertising strategies and enhance customer engagement. Established in 2009, Upplevelse has sold over 800,000 experiences, offering a diverse range of activities such as dining, health and beauty treatments, motor and flight adventures, sports, nature excursions, cultural events, and weekend getaways. With a presence in over 50 cities across Sweden and more than 20 cities in Denmark through its Danish counterpart, Opleve.com, Upplevelse provides customers with memorable experiences, each valid for three years, suitable for gifting or personal enjoyment.  Optiblack, founded in 2022 by digital product growth expert Vishal Rewari, has rapidly emerged as a trusted partner for SaaS companies. The firm specializes in designing, building, and optimizing digital products, with a focus on data-driven growth. Optiblack has collaborated with over 70 businesses, managing more than 19 million users and generating an impact exceeding $300 million. Their services encompass product development, data infrastructure, and AI solutions tailored to meet the unique needs of businesses across various industries.  Through this partnership, Optiblack will leverage its AI Accelerator service to develop a sophisticated chatbot for Upplevelse. This AI-powered agent will analyze customer interactions and preferences, providing personalized recommendations and optimizing advertising strategies to enhance user engagement and conversion rates. By harnessing these insights, Upplevelse aims to refine its marketing efforts, improve customer satisfaction, and drive growth. "We are excited to collaborate with Optiblack to integrate advanced AI capabilities into our platform," said a representative of Upplevelse. "Their proven expertise in data analytics and artificial intelligence aligns seamlessly with our vision of offering personalized and memorable experiences to our customers. This partnership will empower us to make data-driven decisions, ultimately enhancing our advertising strategies and customer engagement." Optiblack's CEO, Vishal Rewari, expressed enthusiasm about the collaboration. "Partnering with Upplevelse presents an exciting opportunity to apply our AI and data analytics proficiency in the experience-based gifts and activities sector," he stated. "We are committed to delivering a robust AI solution that will provide Upplevelse with actionable insights, driving growth and enhancing customer satisfaction." This partnership underscores a shared commitment to innovation and excellence in the experience-based gifting industry. Upplevelse and Optiblack are poised to set new benchmarks in delivering personalized and data-driven customer experiences by integrating advanced AI technologies into their operations. **About Upplevelse** Upplevelse.com, established in 2009, is a Swedish platform specializing in experience-based gifts and activities. Collaborating with top organizers, it offers a wide range of high-quality experiences at competitive prices. With over 800,000 experiences sold, the platform provides unforgettable activities, each valid for three years—perfect for gifting or personal enjoyment. Upplevelse recently launched a Danish service called Opleve.com, focusing on offering experiences in the Danish region.  **About Optiblack** Optiblack is a SaaS product growth firm specializing in designing, building, and optimizing digital products. Established in 2022 by Vishal Rewari, the company has partnered with over 70 businesses, managing more than 19 million users and driving an impact exceeding $300 million. Optiblack offers a range of services, including product development, data infrastructure, and AI solutions, aimed at accelerating business growth and revenue through data-driven strategies.  *For more information about Upplevelse, visit [upplevelse.com](https://upplevelse.com/). To learn more about Optiblack's services, visit [optiblack.com](https://optiblack.com/).* ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari [#News](https://optiblack.com/insights/tag/news) / Keep reading ## More from Optiblack [![From Zero to a Multi-Region Analytics Backbone: How OptiBlack Built Scrut's Entire Data Platform](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(12)-3.png) Case Studies From Zero to a Multi-Region Analytics Backbone: How OptiBlack Built Scrut's Entire Data Platform](https://optiblack.com/insights/from-zero-to-a-multi-region-analytics-backbone-how-optiblack-built-scruts-entire-data-platform) [![AI in Geographic Segmentation: Key Use Cases](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(11)-4.png) Information AI in Geographic Segmentation: Key Use Cases](https://optiblack.com/insights/ai-geographic-segmentation-key-use-cases) [![RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(11)-3.png) News RealBooks Selects Optiblack as Strategic Analytics Partner to Build Modern Data Stack for Real Estate Investors](https://optiblack.com/insights/realbooks-selects-optiblack-as-strategic-analytics-partner-to-build-modern-data-stack-for-real-estate-investors) / 15-minute exploration call ## Turn these insights into revenue. 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