Company
AppitSimple
Product: SoftwareSuggest
SoftwareSuggest is a marketplace that helps businesses find softwares for their work.
Objective
SoftwareSuggest revenue is driven by the number of leads or traffic it is able to generate for the software firms. It is important that site gives the information to the user in appropriate manner.
With around 50k+ pages and 200k+ site visits the product team wanted to use new techniques that they had learned by experiments to be implemented to increase the page design and performance.
Solution
We increased the page performance using Google Pagespeed test in purview and ensured that our pages were in green
Made a cleaner UI for the user to see and make the CTAs visible and clear
Before
After
Page now had flat structures with more interlinking links which made the user stay on website and explore more software
Before
After
Before
After
Before
After
Introduction of Comparisons to make the user stay on website and give us more leads
Impact
The leads increased by 21%, people were spending time on the page and organic traffic leads increased as Google Pagespeed results were improved.