Bangalore, India — April 9, 2025 — SalarySe, India’s leading earned wage access and financial wellness platform, has announced its strategic partnership with Optiblack, a leading data engineering and analytics consultancy, to drive its transition from Amplitude to Mixpanel. This move underscores SalarySe’s commitment to deepening user insights, optimizing product performance, and scaling its data-driven decision-making. As part of its continued growth and evolution, SalarySe identified the need to enhance its product analytics infrastructure. With a rapidly growing user base and a mission to improve financial inclusion for India’s workforce, the company sought a more customizable, scalable, and developer-friendly analytics solution.
After careful evaluation, Mixpanel was selected for its advanced segmentation capabilities, real-time cohort analysis, and robust event tracking architecture. To execute the migration and ensure a seamless transition, SalarySe partnered with Optiblack, a premium data and analytics firm known for its expertise in event architecture, data engineering, and high-scale analytics implementations.
Optiblack has a strong track record of enabling startups and enterprises to unlock value from product data, particularly around customer experience, retention, and growth.
“As we scale, we need to go deeper into user behavior, feature usage, and conversion analytics, Mixpanel offers a powerful foundation for that, but the real difference will be how we implement and customize it. Optiblack brings in the right mix of technical depth and product thinking to make that possible.” from SalarySe
The scope of the partnership includes re-architecting event taxonomies, aligning tracking plans with business goals, implementing clean data pipelines, and building self-serve analytics dashboards for cross-functional teams. The migration also involves backfilling historical data, ensuring parity with Amplitude-based reporting, and enabling better experimentation frameworks going forward.
“We’re thrilled to work with SalarySe on this important transformation,”** said Vishal Rewari, Founder and CEO of Optiblack. “They’re building a mission-driven product with massive impact. We’re excited to help them unlock sharper insights, better activation levers, and faster iteration through Mixpanel.”
This partnership reflects a growing trend among high-growth companies seeking greater flexibility and ownership in their analytics stack.
With Mixpanel’s event-based architecture and Optiblack’s implementation expertise, SalarySe is poised to accelerate product innovation and financial empowerment for millions of Indian workers.
About SalarySe
SalarySe is a fintech platform that provides earned wage access, short-term credit, and financial wellness tools to employees across India. By enabling users to access their earned salary before payday, SalarySe helps reduce dependency on predatory lending and supports better financial planning. The company partners with employers to provide a seamless and inclusive financial benefit for employees.
About Optiblack
Optiblack is a specialized data engineering and analytics consultancy that partners with high-growth companies to transform their data capabilities. From building modern data platforms to product analytics implementations and growth experimentation, Optiblack brings deep technical and strategic expertise to the modern data stack.