--- title: Landmark Group Partners with Optiblack to Drive Digital Transformation Across Retail Operations description: Landmark Group partners with Optiblack to advance retail innovation, enhance omnichannel experiences, and drive growth through AI and data analytics. image: https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(21)-2.png --- OPTIBLACK - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) [Case Studies](https://optiblack.com/insights/tag/case-studies) [use-cases](https://optiblack.com/insights/tag/use-cases) [product](https://optiblack.com/insights/tag/product) Oct 14, 2026, 12:40:07 PM · 3 min read # Landmark Group Partners with Optiblack to Drive Digital Transformation Across Retail Operations Nandini Sharma Optiblack ![](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(21)-2.png) **Dubai, UAE – February 9, 2026** – Landmark Group, one of the largest retail and hospitality conglomerates in the Middle East, Africa, and India, today announced its strategic partnership with Optiblack, a leading digital transformation and product growth firm, to spearhead innovative technology initiatives across its extensive portfolio of brands. The collaboration will leverage Optiblack's expertise in data analytics, AI-driven solutions, and digital transformation to enhance Landmark Group's omnichannel retail capabilities, optimize customer experiences, and drive revenue growth across its network of over 2,200 stores spanning 21 countries. Founded in 1973 with a single store in Bahrain, Landmark Group has evolved into a retail powerhouse with 21 homegrown brands including Lifestyle, Max, Splash, Home Centre, and Babyshop, serving over 35 million loyalty members. "As we continue our journey toward becoming a truly customer-centric, digitally-enabled organization, partnering with Optiblack represents a strategic step forward," said a spokesperson for Landmark Group. "Their proven track record in helping businesses achieve measurable growth through data analytics and AI makes them an ideal partner for our digital transformation initiatives." Optiblack, founded by digital product growth expert Vishal Rewari, has helped over 80 businesses achieve more than $350 million in growth and was recognized as Mixpanel's Solution Partner of the Year for the APAC region in 2024. The partnership will focus on implementing advanced analytics infrastructure for deeper customer insights, developing AI-powered solutions to enhance personalization across Landmark Group's brands, optimizing supply chain and inventory management through data-driven decision-making, and strengthening omnichannel capabilities to deliver seamless shopping experiences. "We are honored to partner with Landmark Group, an organization that has been at the forefront of retail innovation for over five decades," said Vishal Rewari, Founder of Optiblack. "Their scale, diverse brand portfolio, and commitment to sustainability create an exciting opportunity to deploy cutting-edge analytics and AI solutions that will drive meaningful business impact." This collaboration aligns with Landmark Group's ongoing investments in sustainability and digital innovation. The company is working toward achieving net-zero emissions by 2040-2050, and Optiblack's technology solutions will enable data-driven sustainability tracking and optimization. The partnership will roll out across Landmark Group's retail operations in phases, beginning with pilot projects in select markets before expanding to the company's full international footprint. **About Landmark Group** Landmark Group is one of the largest retail and hospitality organizations in the Middle East, Africa, and India. Founded in 1973, the Group operates over 2,200 outlets across 21 countries, encompassing 30 million square feet of retail space with 21 homegrown brands and multiple franchise partnerships. With over 55,000 employees from 97 countries, Landmark Group serves 35 million loyalty members and continues to pioneer innovation in retail, hospitality, leisure, and healthcare sectors. **About Optiblack** Optiblack is a digital transformation and product growth firm that helps businesses convert data into revenue through expert consulting, analytics implementation, and AI-driven solutions. Serving clients across SaaS, eCommerce, Fintech, and Hospitality sectors, Optiblack has helped over 80 businesses achieve more than $350 million in growth. The company was named Mixpanel's Solution Partner of the Year for APAC in 2024 and specializes in data infrastructure, product acceleration, and strategic analytics. **Media Contacts:** Landmark Group Email: media@landmarkgroup.com Website: www.landmarkgroup.com Optiblack Email: support@optiblack.com Phone: +1 682 297 2970 / +91 9819394297 Website: www.optiblack.com Nandini Sharma [#Case Studies](https://optiblack.com/insights/tag/case-studies) [#use-cases](https://optiblack.com/insights/tag/use-cases) [#product](https://optiblack.com/insights/tag/product) / Keep reading ## More from Optiblack [![Data Storage Cost Estimator Made Simple](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(20)-2.png) Information Data Storage Cost Estimator Made Simple](https://optiblack.com/insights/data-storage-cost-estimator-simple) [![Common PaaS Cost Challenges and Automation Solutions](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(19)-2.png) Information Common PaaS Cost Challenges and Automation Solutions](https://optiblack.com/insights/common-paas-cost-challenges-and-automation-solutions) / 15-minute exploration call ## Turn these insights into revenue. 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