Mumbai, India and Wilmington, Delaware – [1 June, 2026] – Esme Consumer Private Limited, one of India's leading mass-market beauty and personal care companies, today announced the selection of Optiblack, a digital product growth and analytics firm, as its strategic partner to lead an enterprise-wide AI transformation. The partnership will embed artificial intelligence and advanced analytics across Esme's operations, product development, and consumer engagement, accelerating the company's data-driven growth ambitions.
Home to iconic brands including Blue Heaven, with a legacy of nearly five decades, alongside Nature's Essence, Esme, and Color Essence, Esme Consumer serves millions of consumers across India with affordable, high-quality beauty products. With annual revenues of ₹374 crore and a workforce spanning manufacturing, product development, and retail, the company is a defining player in India's mass personal care segment.
"Selecting Optiblack as our AI partner marks a pivotal step in our transformation journey," said Rohit Gothi, CEO of Esme Consumer. "AI and analytics will allow us to make sharper, faster decisions, shorten our product development cycles, and deliver more personalized experiences to our consumers. This partnership reflects our commitment to bringing innovation to the masses without compromising on affordability or quality."
Under the engagement, Optiblack will deploy its proprietary Data Accelerator™ framework to build a modern data foundation, surface actionable insights, and identify high-impact growth opportunities across business, product, and marketing functions. Priorities include strengthening supply chain analytics, improving product adoption, and rolling out real-time dashboards that empower decision-makers at every level of the organization.
"Esme Consumer is one of India's most dynamic consumer brands, and we are proud to be entrusted with their AI transformation," said Vishal, Founder of Optiblack. "The beauty and personal care category is primed for an AI-led leap, and our mission is to help Esme convert data into measurable growth while preserving the trust their brands have earned over decades. Our proven methodology means we can deliver impact from day one."
Optiblack brings more than 80 successful client implementations, deep expertise in Mixpanel and modern analytics platforms, and a track record of translating complex data into revenue outcomes. The firm has guided companies across SaaS, eCommerce, Fintech, and Hospitality in building scalable, AI-powered analytics ecosystems that drive sustainable growth.
About Esme Consumer Private Limited
Esme Consumer Private Limited is a leading Indian beauty and personal care manufacturer serving the mass market. Through brands such as Blue Heaven and Nature's Essence, the company delivers innovative, affordable skincare, haircare, and body care products to millions of consumers. Backed by Samara Capital, Esme operates modern manufacturing facilities and an in-house product development team committed to quality and innovation.
About Optiblack
Optiblack is a digital product growth consultancy founded in 2022, specializing in analytics and AI-driven solutions for SaaS, eCommerce, Fintech, and Hospitality sectors. The firm helps organizations unlock their data potential through its proprietary Data Accelerator™ program, modern data infrastructure, and strategic AI implementation. Learn more at optiblack.com.