Company
Problem
Dictanote had 300k users, but conversion to paid was low, they had data capturing tools like Mixpanel installed but they were not able to leverage the insights from these tools
Dictanote is run by a solo founder, hence becoming efficient in decision making is paramount as it has limited resources to keep the product growing
Dictanote reached out to Optiblack to leverage data driven decision making and helping them with how to use data to convert better
We get 500 signups everyday, but we are not able to convert them, we want to solve the users taking our trial and converting better, hence we looked for a partner who can help us
-Anil Shanbag, Founder, Dictanote
Solution
Dictanote had the correct tech stack installed with Mixpanel and other tools to capture customer activity and insights.
Optiblack understood that it is important for Dictanote leverage data to increase paid conversions and bring more revenue for Dictanote to grow
Optiblack worked with the founder to dive deeper into the customer journey. Dictanote had already setup few events in the product analytics tool, it was identified they lacked intelligence to convert the users
The context was missing, we were lacking who were converting and who were not.
Optiblack recognised 5-10 pointers that Dictanote can solve for the conversion problem and suggested the ways to improve the conversions
In one week of implementation Dictanote saw results
Impact
Dictanote increased free to paid trial conversions by 20% in 1 week leading to higher revenue.