--- title: CleverTap and Optiblack Announce Strategic Partnership to Turn Customer Data into Revenue for Brands Across APAC description: CleverTap and Optiblack partner to help APAC brands turn customer data into revenue through enhanced engagement and personalized strategies. image: https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(2)-Oct-24-2026-05-53-38-9964-AM.png --- OPTIBLACK - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) - [Services](https://optiblack.com/services) - [Customers](https://optiblack.com/customers) [Book a strategy call](https://optiblack.com/book-a-call) [News](https://optiblack.com/insights/tag/news) Oct 24, 2026, 11:23:56 AM · 4 min read # CleverTap and Optiblack Announce Strategic Partnership to Turn Customer Data into Revenue for Brands Across APAC ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari Optiblack ![clevertap optiblack](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(2)-Oct-24-2026-05-53-38-9964-AM.png) *The partnership combines CleverTap's customer engagement and retention platform with Optiblack's data and analytics expertise for consumer brands in the Asia-Pacific region.*   **Bengaluru, India — 24 Oct, 2026** — CleverTap, the all-in-one customer engagement platform, and Optiblack, a data and analytics consultancy located in Bengaluru, are announcing today a strategic partnership focused on the Asia-Pacific region. The companies will join forces to assist consumer brands in bringing their customer data together, understanding user behavior, and carrying out personalized engagement activities, all of which contribute to improved retention, lifetime value, and revenue. In the APAC region, companies are investing more money in acquiring users, though many still struggle to convert that investment into sustained engagement. Their data is usually scattered across product analytics systems, CRM systems, data warehouses, and marketing tools, and therefore teams are unable to act on customer signals quickly enough. The partnership between CleverTap and Optiblack eliminates this gap by combining a powerful engagement platform with the data infrastructure and strategy needed to make the most of it. As part of the partnership, Optiblack will provide brands in markets such as India, Southeast Asia, Australia, and the Middle East with services relating to CleverTap's implementation, integration, and optimization. The engagements will include: - **Establishing a data foundation and carrying out integration:** linking CleverTap with existing CDPs, warehouses, product analytics systems and CRM systems so that each campaign is based on accurate and reliable data. - **The strategy for managing the lifecycle and retaining customers involves creat**ing onboarding, activation, re-engagement, and win-back journeys based on real behavioral insights. - **S**etting up attribution, conducting cohort analysis, and establishing testing frameworks that link engagement directly to business outcomes. - **Enabl**ing the in-house growth, product, and CRM teams to take over and scale CleverTap themselves. Optiblack is based on a 'Data to Dollars' approach and makes use of a Data Accelerator framework; it has assisted over 100 businesses in 16 or more countries with the development of their analytics and growth infrastructure, and received the distinction of Mixpanel APAC Solution Partner of the Year. “Great engagement starts with great data,” said **Vishal Rewari, Founder, Optiblack**. “By pairing CleverTap’s platform with our Data to Dollars approach, we’re helping APAC brands turn every customer signal into a revenue opportunity. “Optiblack shares our belief that every customer interaction should drive growth,” said **Dhruv Tamta, CleverTap**. “Together, we’re making it easier for APAC brands to turn customer data into engagement that lasts.” The partnership is effective right away. If any brands would like to have a CleverTap implementation, migration, or engagement regarding a retention strategy, they can get in touch with Optiblack at vishal@optiblack.com **About CleverTap**CleverTap is the world's leading AI-native customer engagement and retention platform, helping brands turn data into lasting customer relationships. Its intelligence layer, CleverAI™, delivers Live 1:1 Personalization through native decisioning and orchestration — using real-time and historical customer data to decide the best message, offer, and moment for each individual, then delivering it across every channel and learning from the outcome to improve the next decision. This helps marketers replace one-size-fits-all campaigns with individually relevant engagement, driving measurable and lasting business impact. Leading brands such as Burger King, Levi's, IKEA, Decathlon, Domino's, Jio, Carousell, AIA Thailand, Sasom, 12Go, and Ngern Tid Lor rely on CleverTap to drive measurable growth through meaningful customer engagement. With backing from global investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has a presence across the US, Europe, the Middle East, Latin America, and Asia For more information, visit clevertap.com or follow us on: LinkedIn: [https://www.linkedin.com/company/clevertap/](https://www.linkedin.com/company/clevertap/) X: [https://twitter.com/CleverTap](https://twitter.com/CleverTap) **About Optiblack**Optiblack is an Indian-based data and analytics consultancy that helps companies turn their data into revenue. The company provides a variety of services, including product analytics implementation, CDP and data infrastructure, CRM strategy, and go-to-market consulting. It has received the Mixpanel APAC Solution Partner of the Year award and has worked with more than 100 businesses in 16 or more countries. Further details can be found at [optiblack.com](https://optiblack.com) **Media Contacts** Optiblack: Vishal Rewari, vishal@optiblack.com CleverTap: Dhruv Tamta, dhruv@clevertap.com ![Vishal Rewari](https://app.hubspot.com/settings/avatar/978df0061a7518a88e144c0b237262ab) Vishal Rewari [#News](https://optiblack.com/insights/tag/news) / Keep reading ## More from Optiblack [![how web3 can use product analytics](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(23)-2.png) Information how web3 can use product analytics](https://optiblack.com/insights/web3-product-analytics-usage) [![Real-Time Memory Monitoring for AI Systems](https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(22)-2.png) Information Real-Time Memory Monitoring for AI Systems](https://optiblack.com/insights/real-time-memory-monitoring-for-ai-systems) / 15-minute exploration call ## Turn these insights into revenue. 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[Book a strategy call →](https://optiblack.com/book-a-call) [OPTIBLACK](https://optiblack.com/) US: 1309 Coffeen Ave, Suite 1200, Sheridan, WY 82801 · +1 682 297 2970 — India: 297 Designs, 74 SBK Society, Paldi, Ahmedabad 380007 · +91 9819394297 Services [Data services](https://optiblack.com/services) [CRM services](https://optiblack.com/services) [AI services](https://optiblack.com/services) [Book a call](https://optiblack.com/services) Company [Customers](https://optiblack.com/customers) [About Us](https://optiblack.com/about-us) [Insights](https://optiblack.com/insights) © 2026 Optiblack · 2× Mixpanel Partner of the Year · vishal@optiblack.com ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Vishal Rewari", "url" : "https://optiblack.com/insights/author/vishal-rewari" }, "dateModified" : "2026-10-24T05:58:23.791Z", "datePublished" : "2026-10-24T05:53:56.000Z", "headline" : "CleverTap and Optiblack Announce Strategic Partnership to Turn Customer Data into Revenue for Brands Across APAC", "image" : [ "https://optiblack.com/hubfs/Optiblack%20Vishal%20Rewari%20Product%20Analytics%20(2)-Oct-24-2026-05-53-38-9964-AM.png" ], "mainEntityOfPage" : { "@id" : "https://optiblack.com/insights/clevertap-and-optiblack-announce-strategic-partnership-to-turn-customer-data-into-revenue-for-brands-across-apac", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://optiblack.com/hubfs/Group%201234.png" }, "name" : "Optiblack" } } ```