---
title: CRM Service
---

OPTIBLACK

- [Services](https://optiblack.com/services?hsLang=en)
- [Customers](https://optiblack.com/customers?hsLang=en)

[Book a strategy call](https://optiblack.com/book-a-call?hsLang=en)

- [Services](https://optiblack.com/services?hsLang=en)
- [Customers](https://optiblack.com/customers?hsLang=en)

[Book a strategy call](https://optiblack.com/book-a-call?hsLang=en)

CRM + AI voice agent + retention marketing

# Win the lead in 60 seconds — then keep them buying.

Our CRM + voice agent calls every lead within 1 minute, 24/7 — reaching 95% of inbound, replacing 2 SDRs and lifting qualified meetings 50%. Then our retention engine runs the email and SMS campaigns that turn first-time buyers into repeat orders.

[Book 15-min call →](https://optiblack.com/book-a-call?hsLang=en) [See the features](https://optiblack.com/crm-services#features)

LIVE CALL · agent connected

00:47

DL

Dana Lewis · new inbound

Pricing form · 41s ago

Hi Dana — thanks for checking out pricing. Quick question, how many seats are you sizing for?

Around 40, we're evaluating this quarter.

✓ Budget confirmed

✓ 40 seats · ICP fit

✓ Timeline: this quarter

→ Booking AE demo

\< 1 min

95%

+50%

2 SDRs

/ Inside the product

## See it running in your own stack.

Lead pipeline & call log 

![Lead pipeline & call log](https://optiblack.com/hubfs/crm-shot-lead-pipeline.png)

Call detail & transcript 

![Call detail & transcript](https://optiblack.com/hubfs/crm-shot-call-detail.png)

/ Features

## A CRM that acts on every lead — not just stores it.

⚡

### Sub-60-second response

Every new lead is called within a minute of hitting your CRM — the window when they still remember you.

24

### Always on

Nights, weekends and holidays covered. Leads never wait for business hours again.

🎙

### AI voice qualification

Natural conversation that qualifies on budget, fit and timeline — and sounds like your team.

⇄

### Two-way CRM sync

Every call, note, stage change and outcome writes straight back to your existing CRM.

⤳

### Smart routing

Hot, qualified leads are routed to the right rep or booked directly onto their calendar.

📅

### Auto meeting booking

Qualified prospects get a meeting scheduled live on the call — no back-and-forth email.

★

### Call scoring & transcripts

Full transcript, summary and a lead score on every conversation for coaching and audit.

↺

### Persistent follow-up

Automatic retries and multi-attempt cadences until the lead is reached or exhausted.

⚑

### Human hand-off rules

Regulated or complex conversations escalate to a licensed human, cleanly and on record.

/ From form-fill to booked meeting

## Five steps, under a minute.

01

### Lead arrives

A form-fill, trial or enquiry lands in your CRM.

02

### Called in \<60s

The voice agent dials instantly, day or night.

03

### Qualifies

Confirms fit, budget and timeline in conversation.

04

### Books / routes

Schedules a meeting or routes to the right rep.

05

### Syncs

Transcript, score and outcome write to your CRM.

/ Beyond the first order · Retention marketing

## Turn a first purchase into a lifetime of repeat orders.

Acquiring the lead is half the job. We run the lifecycle email and SMS programs that bring buyers back — from the same customer data your CRM already captures.

✉

### Lifecycle email campaigns

Welcome, post-purchase, replenishment and win-back flows that trigger off real behaviour — not a batch-and-blast calendar.

💬

### SMS campaigns

Timely, compliant text campaigns for restock reminders, offers and back-in-stock alerts — where open rates actually convert.

◔

### Behavioural segmentation

Segments built from purchase history, RFM and product affinity so every message lands with the right customer.

↺

### Win-back & replenishment

Automated cadences that catch lapsing customers and time replenishment to each buyer's real reorder cycle.

⚗

### A/B tested & optimised

Subject lines, offers and send times are continuously tested against revenue per recipient — not just opens.

◑

### Attributed to revenue

Every flow ties back to repeat-order rate, LTV and revenue — reported in the same dashboards as your pipeline.

Repeat orders

The metric every flow is built to move

Email + SMS

One coordinated lifecycle, two channels

Higher LTV

More revenue from customers you already won

Replaced 2 SDRs

"They have been very helpful in providing Dev and CRM support and great strategic advice to streamline our martech stack."

ST

Scott Taylor · MD, Australian Sports Camp

/ 15-minute exploration call

## Never let a lead go cold again.

We'll go through your CRM, product, and analytics data together and show you exactly where growth is leaking. No setup. No dashboards. Just signal.

[Book a strategy call →](https://optiblack.com/book-a-call?hsLang=en)

[OPTIBLACK](https://optiblack.com/?hsLang=en)

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 Company

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